SOURCE: Muze Inc.

January 24, 2008 14:05 ET

Muze Leads Innovation in Entertainment Media on Mobile Devices

Leading Provider of Entertainment Product Information Brings High-Value Data and Samples to the Small Screen

NEW YORK, NY--(Marketwire - January 24, 2008) - Muze Inc., a world leader in enabling search, discovery and commerce of entertainment products and services, today announced that its media information products and streaming audio samples have been optimized for mobile devices. Muze addresses the complexities of delivering textual data and rich media to mobile phones, faced by content providers, retailers and entertainment service providers. By providing concise product descriptions as well as reviews, editorial, and other high-value information, along with mobile-friendly codices and bit-rates, Muze enables consumers to fully experience entertainment on their cell phones.

"The proliferation of entertainment-enabled phones has shifted consumers toward the mobile platform, with unique requirements for search, discovery, and commerce-enabling tools and metadata," said Janice P. Anderson, Muze chairman and CEO. "We are leveraging our expertise in media information and samples to create new mobile-ready products and services that are integral part of the overall mobile entertainment experience."

According to a recent survey by the CTIA, the wireless industry trade organization, non-voice revenue grew 63% in the first half of 2007 vs. 2006 revenue.(1) Data use has overtaken actual voice calls, creating new opportunities for both content providers and distributors. More people are using their cell phones to send and receive instant messages, e-mails and text messages, download maps, view web pages, play music, view video files and photos. The Mobile Entertainment Forum estimates that the mobile entertainment component of data services will generate $25 billion annually in the next 4 years, and two-thirds of that market will be for mobile music alone.(2)

"Having mobile-optimized entertainment data is crucial for our customers and the solution that Nellymoser offers," says Dick Wingate, president, media development & chief content officer for Nellymoser, a mobile services platform provider. "Consumers can get in-depth and timely information about their favorite artists, tours or venues as well as discover and listen to similar artists, all within a single service. Our partnership with Muze has made it easier for Nellymoser to deliver rich, interactive Mobile 2.0 services to carriers and their customers."

To capitalize on the growing demand for mobile entertainment, content providers and distributors must be able to offer an enhanced end-user experience similar to the PC, but optimized for a mobile device. Consumers need to be able to manage their discoveries, access track charts, purchase follow-on products and share their findings with their friends. Providing a robust user experience increases customer satisfaction and encourages adoption of entertainment products and services. Muze media information and audio samples provide consumers with the data they need to enjoy a richer, more engaging digital entertainment experience.

About Muze Inc.

Established in 1991, Muze provides solutions to businesses that enable search, discovery, and purchase of entertainment content. Our media information products and our sample and discovery services provide the foundation for making all types of entertainment products available on-demand anywhere, anytime. This creates a truly compelling consumer experience, and one that benefits the industry as a whole. Hundreds of companies worldwide -- ranging from in-store and online retailers, portals, community sites, auction sites, consumer electronics, and mobile providers -- rely on Muze's rich entertainment content digital sample services to support both physical and digital retail commerce. Clients include Yahoo!, eBay, O2 Germany, Best Buy, Facebook, Overstock, iLike, Pricegrabber, Packet Video, Hot Topic, Amazon, Play.com, CNET, and many others. Muze has offices in New York City, Seattle, and London. To learn more, please visit www.muze.com and www.muzeeurope.com.


(1) CTIA, Press Release, "CTIA-The Wireless Association® Releases New Wireless Industry Survey Results" October 23, 2007; Link: http://www.ctia.org/media/press/body.cfm/prid/1717

(2) Juniper Research Limited, Press Release, "Mobile Music Revenues to Approach $18 Billion by 2012" January 8, 2008; Link: http://www.juniperresearch.com/shop/viewpressrelease.php?pr=73

Contact Information

  • Muze Press Contact
    David Z Orban
    Director of Marketing
    (212) 824-0349
    dorban@muze.com