SOURCE: My Gym

April 19, 2010 14:21 ET

My Gym Children's Fitness Center Kicks off National Fitness Month With Family Fun & Fitness Day

SHERMAN OAKS, CA--(Marketwire - April 19, 2010) -  My Gym Children's Fitness Center will participate in the annual National Fitness Month fitness awareness campaign with its own Family Fun & Fitness Day, a day designated for kids and their families. 

Scheduled to take place Saturday, May 1, My Gym's Family Fun & Fitness Day is part of its national awareness program to help combat the rising epidemic of childhood obesity. My Gym locations nationwide will participate in National Family Fitness Day with specially-designed, age-appropriate fitness activities, interactive materials, enrollment discounts and special offers throughout the Open House event. (Participation, offers and specific hours may vary -- please visit www.mygym.com and check local My Gym for details).

"My Gym's Family Fun & Fitness Day reflects My Gym's commitment to bringing children a world of fun, fitness and good health," said Matt Hendison, chief marketing & entertainment officer for My Gym. "We also applaud the First Lady's high profile campaign to solve the childhood obesity epidemic. It takes awareness and a proactive commitment to make it happen, and we hope this year's event will serve as a positive beginning for families across the country."

According to the latest childhood obesity statistics from the National Health and Nutrition Examination Survey, "an estimated 16 percent of children and adolescents ages 6-19 years are overweight" -- and even more are at risk of becoming overweight. It is clear from reviewing childhood obesity statistics that childhood obesity has been increasing the last 30 years, Hendison said. This is why so many health experts talk about the childhood obesity epidemic.

Joining My Gym as a primary sponsor of My Gym Family Fun & Fitness Day is Azul Hotels, by Karisma (http://www.karismahotels.com), a 5-star family friendly Gourmet Inclusive hotel in Riviera Maya, Mexico that will be offering one family a chance to win a 4-day, 3-night stay. Families can enter the day of the event only by filling out entry forms at participating My Gym locations.

In addition to serving as a fitness awareness initiative, Family Fun & Fitness Day is also a fundraising event benefiting The My Gym Challenged America Foundation (www.challengedamerica.com). For more information, visit www.mygym.com.