RONA INC.
TSX : RON

RONA INC.

December 07, 2009 14:12 ET

My RONA Home Blue Team Wins Their Dream Green Home on Series Final Episode

My RONA Home houses among the first LEED certified homes in Alberta

BOUCHERVILLE, QUEBEC--(Marketwire - Dec. 7, 2009) - RONA Inc. (TSX:RON), the largest Canadian distributor and retailer of hardware, renovation and gardening products, congratulates both teams that took part in the first season of the My RONA Home reality TV show, with special kudos to the Blue Team declared the winner last night in the series finale. In the same final episode, the two houses built on My RONA Home obtained LEED® Canada for Homes certification - only the second and third homes in Alberta to do so. Throughout the 10-part series, TV audiences were given advice and explanations about LEED, a new rating system that promotes eco-responsible home construction.

My RONA Home - Doing it right today

On the final show, the Blue Team (the Cottrell/McCarty family) chosen by audience votes during the action-packed series won their fully furnished dream home, valued at $400,000. The Yellow Team were winners too, thanks to additional funding provided by RONA allowing them to acquire their own home for $160,000. The company would like to express congratulations to the Blue family and compliments both teams for their terrific effort throughout the series.

My RONA Home followed the activities of two Calgary families with young children as they competed to design, build and decorate a new home from the foundation up to the finishing touches. My RONA Home presented the latest trends in home renovation and decoration. Every room incorporated personal decisions the teams made to suit each family's needs and preferences.

"Over the thrilling episodes in the My RONA Home series, audiences got a great look at how the most up-to-date sort of decoration and renovation is done. At the same time they learned what it takes to help reduce the potential impact projects like these have on the environment," said RONA executive vice president of marketing and customer innovations Claude Bernier. "RONA is proud to have taken part in Canada's first television series to feature home building projects that meet LEED® Canada for Homes standards."

RONA would also like to thank the Zone3 production company and the Citytv network, on which My RONA Home appeared, for their participation.

My RONA Home takes the LEED!

The LEED® Canada for Homes program was introduced in March 2009 as a rating system that promotes the design and construction of high-performance green homes. To receive LEED (Leadership in Energy and Environmental Design) certification, houses must be built with particular attention paid to energy efficiency, water efficiency, high-grade materials and indoor air quality.

The building sites for the two homes were selected in a socially and environmentally responsible manner, both in high-density areas with public green spaces nearby. Methods chosen to organize and manage the construction work helped control site erosion and reduced waste loads sent to landfill by at least 40%.

The homes featured on My RONA Home are the second and third houses in Alberta to obtain LEED® Canada for Homes certification - awarded largely because they were able to incorporate numerous eco-responsible products, including certified lumber, low VOC (volatile organic compound) paints and adhesives, low urea-formaldehyde insulation, recycled paint and other materials, low-flow faucets and showerheads and dual-flush toilets, and local sourcing wherever possible. Further energy savings were obtained by the use of CSA and Energy Star® certified windows and home appliances, compact fluorescent lamps, and Energy Star® air conditioners and air exchangers (which also provide healthier air quality by reducing indoor exposure to pollutants). RONA ECO and eco-responsible products were used by preference throughout the construction projects.

Landscaping around the homes was designed to minimize water consumption by using drought-resistant plants and grass seed. As well, natural drainage is designed to prevent excess rainwater runoff into sewers.

"To complement these measures in the construction and landscaping stages, we instructed the My RONA Home teams about how to operate and maintain the sustainable features in both houses," said Claude Bernier. "Being well informed is also a criterion for LEED certification, and it's a richer concept of eco-responsible construction, because the families' commitment to maintain their homes will guarantee the project over the long term."

"We'd like to thank RONA for its commitment to green home construction. My RONA Home has helped show how to save energy and water, reduce CO2 emissions and improve indoor air quality in homes," said Thomas Mueller, president of the Canada Green Building Councils (CBDCa), which administers the LEED program in Canada. "By obtaining LEED certification, both these new houses are a model not only in this province but for all the viewers who watched the series across Canada."

About the Canada Green Building Council

The Canada Green Building Council was established in December 2002 to promote and accelerate the design and construction of high-performance buildings. In addition to promoting green building principles and benefits, the Council holds the license for LEED (Leadership in Energy and Environmental Design) in Canada. For more information, please visit the Canada Green Building Council online at www.cagbc.org.

About LEED® Canada for Homes

LEED® Canada for Homes is a national Canadian rating system that promotes the design and construction of high-performance green homes. A green home uses less energy, water and natural resources, creates less waste, and is healthier and more comfortable for the occupants.

Benefits of a LEED home include lower energy and water bills, reduced greenhouse gas emissions, and less exposure to mould, mildew and other indoor toxins. The net cost of owning a LEED home is comparable to that of owning a conventional home.

For more information, please visit LEED® Canada for Homes online at cagbc.org/leed/homes.

About RONA

RONA is the largest Canadian distributor and retailer of hardware, renovation and gardening products. RONA operates a network of close 700 corporate, franchise and affiliate stores of various sizes and formats. With close to 30,000 employees working under its family of banners in every region of Canada and more than 15 million square feet of retail space, the RONA store network generates over $6 billion in annual retail sales. For more information, please visit www.rona.ca.

Contact Information

  • Media:
    RONA Inc.
    Julie Seidel
    Director, External Communications
    514-599-5114
    julie.seidel@rona.ca
    or
    Financial Community:
    RONA Inc.
    Stephane Milot
    Senior Director, Investor Relations
    514-599-5951
    stephane.milot@rona.ca
    or
    Canada Green Building Council (LEED Canada for Homes)
    Ron Lemaire
    Vice-President
    613-288-8097
    rlemaire@cagbc.org