SOURCE: MyBuys

November 12, 2007 08:00 ET

MyBuys Achieves Record Growth to Meet Surging Demand for Online Personalization

Innovative Behavioral Recommendation Provider Doubles Client Base, Helps Leading Retailers Like Lancôme Bolster Repeat Visits and Conversion Rate

REDWOOD CITY, CA--(Marketwire - November 12, 2007) - MyBuys, a leading one-to-one behavioral recommendation service, today announced significant customer momentum with the addition of leading retailers like Lancôme, Ritz Camera, online boot retailer BootBay, Palm Beach Jewelry and professional outfitter Massey's. Since the start of the year, MyBuys has doubled its client base and increased the number of consumers it reaches by 1000 percent. This remarkable success is the direct result of growing demand from consumers and retailers to provide a more personalized shopping experience.

In today's competitive market, it is more important than ever for retailers to differentiate themselves, especially during the busiest shopping season of the year. Analysts predict that, despite an unstable economy, shoppers will be ready to spend. The National Retail Federation says sales will be up four percent for the combined November and December period.

"We are always looking for innovative ways to provide our customers with the most unique and relevant online shopping experience," said Julie Barile, director online media at Lancôme. "A MyBuys partnership makes sense for its proven ability to deliver personalized recommendations based on user preferences and shopping behavior. MyBuys' 1:1 product recommendations are the ideal complement to Lancôme's new web site and have enabled us to increase revenues while enhancing the shopping experience for each consumer."

Unlike the traditional "one-size fits all" approach that greets consumers when they shop online, MyBuys' proprietary, patent-pending technology builds deep behavioral profiles on each consumer. MyBuys shows products a consumer is interested in -- while they're browsing, in search results, during check out and in follow-up emails. As a result, this multiple channel approach drives higher customer satisfaction, more repeat visits, increased conversions, and larger order sizes.

"Thanks to MyBuys, we anticipate our online business to increase by 40 percent and our overall check-out dollar size to grow 20-30 percent," said Mike Massey, partner at Massey's, a leading professional outfitter.

"MyBuys' ability to combine the three key sources of consumer insight -- prior purchases, explicit desires and observed behaviors has enabled us to deliver the most precise product recommendations to our online shoppers," said Jack Elliot, founder of BootBay. "We are committed to offering our customers the most innovative and hassle-free shopping experience and MyBuys certainly helps us deliver on that promise."

"MyBuys' ongoing success underscores the need for better personalization in online retail," said Robert E. Cell, CEO of MyBuys. "Our rapid growth is a true testament to the strength of our innovative service and demonstrates MyBuys' commitment to continuing to deliver the most accurate recommendations for consumers worldwide."

About MyBuys (www.mybuys.com)

MyBuys is a 1:1 behavioral recommendation service for online retailers. We build deep profiles of consumer preferences and apply advanced algorithms combined with optimization techniques to generate truly personalized recommendations for each consumer. MyBuys' consumer-based, multi-channel approach outperforms the more common product-centric, Web site-only approach. By communicating on the retailer's Web site as well as in follow up emails and RSS feeds, our retailers realize more repeat visits, increased conversions, and larger order sizes. MyBuys' pay-for-performance model yields immediate results without any upfront costs, and clients report revenues at 300 percent the rate of traditional marketing programs. Our clients include Lancôme, RitzCamera.com, and urban street wear leader Karmaloop. Based in Redwood City, California, MyBuys is privately held. For more information on the company, visit www.mybuys.com.

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