SOURCE: MyBuys

October 08, 2007 08:00 ET

MyBuys Appoints Renowned NASA Data Mining Scientist to Advisory Board

Data Mining Expert to Lead Algorithm Strategy and Development

REDWOOD CITY, CA--(Marketwire - October 8, 2007) - MyBuys, a leading one-to-one behavioral recommendation company, today announced the addition of distinguished NASA data mining scientist Ashok N. Srivastava, Ph.D., to the company's board of advisors. Srivastava is currently the Principal Investigator of the Integrated Vehicle Health Management Project at NASA and Group Leader of the Intelligent Data Understanding group at NASA Ames Research Center.

"We are delighted to have Ashok N. Srivastava, Ph.D., join MyBuys' advisory board," said Robert E. Cell, CEO of MyBuys. "Srivastava's deep understanding of algorithm development, coupled with his unique combination of experience in large scale data analysis and online retail, will be instrumental as we continue to expand our offerings and deploy our dynamic service to top online retailers worldwide."

"A technological pioneer in the 1:1 behavioral recommendation space, MyBuys is the only service that is able to consistently deliver the highest converting recommendations to consumers," said Ashok N. Srivastava, Ph.D. "With its optimized, multi-algorithm approach to analytics, MyBuys provides online retailers with the most comprehensive and advanced methodology of any solution on the market. As a member of MyBuys' advisory board, I look forward to researching and guiding MyBuys' analytics strategy while also extending the company's proven leadership in behavioral recommendations."

As a member of MyBuys' advisory board, Srivastava will lead the strategy and implementation of algorithm development for MyBuys. Prior to joining NASA, Dr. Srivastava was a senior director at Blue Martini Software where he ran the Blue Martini Analytics group. Celebrated as an innovator and visionary amongst his peers, Srivastava is the recipient of two patents and numerous industry awards. He was recently awarded the NASA Exceptional Achievement Medal, one of NASA's highest honors.

About MyBuys (www.mybuys.com)

MyBuys is a 1:1 behavioral recommendation service for online merchants. MyBuys builds deep behavioral profiles on each consumer resulting in the highest converting recommendations. By reaching consumers on a client's web site, through email, and in RSS feeds, retailers realize more repeat visits, increased conversions, and larger order sizes. MyBuys generates revenues at 300% the rate of traditional marketing programs, with no upfront costs and a pay for performance model, so customers realize immediate results with no risk.

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