October 22, 2007 08:00 ET

MyBuys Expands Management Team to Support Rapid Growth

Leading 1:1 Behavioral Recommendation Service Strengthens Management Team With Industry Veterans to Meet Growing Demand for Better Personalization in Online Retail

REDWOOD CITY, CA--(Marketwire - October 22, 2007) - MyBuys, a leading 1:1 behavioral recommendation service for online retail, today announced the appointment of Len Eschweiler as vice president of sales and Shaun Schooley as vice president of client success. Eschweiler brings an impressive sales record to MyBuys, with over 13 years of sales leadership experience in the e-commerce technology sector and Schooley brings over 20 years of experience in 1:1 marketing.

"MyBuys has enjoyed rapid market acceptance. Our multi-channel behavioral recommendation service delivers the most comprehensive solution for online retailers. I look forward to leading the charge to bring our fast-to-implement, pay-for-performance service to more customers," said Len Eschweiler, vice president of sales for MyBuys.

"I am thrilled to lead the team that drives fast implementations and big increases in conversion rates for all of MyBuys customers," said Shaun Schooley, vice president of client success for MyBuys.

In their roles, Eschweiler will drive programs for MyBuys' growing partner and customer base and Schooley will work in tandem with Eschweiler to ensure that MyBuys delivers maximum results for each of their clients.

Prior to joining MyBuys, Eschweiler was an early team member of MarketLive, an industry leading e-commerce platform, where he served as vice president of sales and marketing and also headed European expansion efforts as the vice president of strategy.

Most recently, Schooley was vice president of strategic marketing at Naehas, a leading web-based marketing solution to create customized and personalized web pages, where he maintained major client relationships and led follow-up programs for Fortune 500 firms. Schooley is a frequent industry speaker at 1:1 marketing events sponsored by the DMA, U.S. Postal Service, and the National Center for Database Marketers.

"Len and Shaun arrive at MyBuys with a commanding track record that speaks volumes of their ability to deliver for clients," said Bob Cell, CEO of MyBuys. "Together their leadership will enable us to further grow our strong customer base and expand our market share to achieve new levels of success."

MyBuys, which introduced MyBuys 3.0 earlier this year, delivers the industry's first 1:1 behavioral recommendation service that targets consumers both while they are shopping and in follow up emails. MyBuys presents products a consumer is truly interested in buying, which enables online retailers to achieve an extraordinary 300 percent higher revenue per consumer interaction.

About MyBuys (

MyBuys is a 1:1 behavioral recommendation service for online retailers. We build deep profiles of consumer preferences and apply advanced algorithms combined with optimization techniques to generate truly personalized recommendations for each consumer. MyBuys' consumer-based, multi-channel approach outperforms the more common product-centric, Web site-only approach by communicating on the retailer's Web site as well as in follow up emails and RSS feeds. With MyBuys, retailers realize more repeat visits, increased conversions, and larger order sizes. Our pay-for-performance model yields immediate results without any upfront costs. Clients report revenues at 300 percent the rate of traditional marketing programs. MyBuys' clients include, urban street wear leader Karmaloop and Hancock Fabrics. Based in Redwood City, California, MyBuys is privately held. For more information on the company, visit

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