SOURCE: MyBuys, Inc.

MyBuys, Inc.

February 10, 2010 14:14 ET

MyBuys to Host Webinar on Retail Shopper Conversion and Customer Retention Featuring Speakers From Forrester Research and The Wine Enthusiast Companies

Session to Cover Conversion and Retention Tactics Including Video, Mobile, Email, and Personalization

REDWOOD CITY, CA--(Marketwire - February 10, 2010) - MyBuys, the leading provider of personalized recommendations, is hosting a webinar titled "5 Practical Ways to Cost Effectively Increase Shopper Conversion and Customer Retention." The session will feature Sucharita Mulpuru, Vice President and Principal Analyst, Forrester Research, and Glenn Edelman, VP of Marketing, The Wine Enthusiast Companies. Topics of interest include how to use video, customer service tools, and personalization to enhance conversion, and the use of innovative mobile and email strategies to increase customer retention.

"With retailers spending so much money on customer acquisition, it's critical for them to focus on converting those shoppers into buyers, and then bringing them back to buy more," said Paul Rosenblum, VP of Products and Strategy, MyBuys, Inc. "Industry averages show that only 2% of new consumers convert into buyers, which means 98% of the traffic leaves your site empty handed. We're excited to share Sucharita's and Glenn's successful strategies on how to engage new consumers, get them to buy, and to turn them into loyal customers."

The webinar will be broadcast live on Thursday, February 11, 2010 at 11:00 am PT/2:00 pm ET, and will last approximately 45 minutes. For more information or to register for this webinar, please go to the following link:

About MyBuys

MyBuys is the leading provider of personalized recommendations for multi-channel retailers. The company builds deep profiles based on each individual shopper's behavior, then uses a patented portfolio of algorithms and real-time optimization to deliver the most relevant recommendations. MyBuys' clients are increasing average order value by 45 percent, improving conversion rates by 90 percent, and boosting overall online revenue 10-30%. Over 150 retailers, including more than 50 of the Internet Retailer Top 500, partner with MyBuys to offer intelligent, personalized recommendations to their shoppers. Based in Redwood City, Calif., MyBuys is a privately held company. Visit them online at

About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. Forrester works with professionals in 20 key roles at major companies providing proprietary research, customer insight, consulting, events, and peer-to-peer executive programs. For more than 26 years, Forrester has been making IT, marketing, and technology industry leaders successful every day. For more information, visit

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