December 03, 2007 08:00 ET

MyBuys' Top Tips for Effortless Holiday Shopping

Leading Behavioral Recommendation Service Advises How to Find the Perfect Gift Without Driving Yourself Crazy

REDWOOD CITY, CA--(Marketwire - December 3, 2007) - MyBuys, a leading one-to-one behavioral recommendation service, today released its list of tips to ensure stress-free online holiday shopping. With high gas prices and the crush of holiday activities, more and more shoppers are avoiding the annual mall mayhem, instead opting to complete their holiday shopping from the comfort and convenience of their offices and homes. In fact, according to the National Retail Federation's 2007 Consumer Intentions and Actions Survey, consumers plan to do more than 30 percent of their holiday shopping online, a significant increase from last year. With more consumers shopping online this season, some retailers are offering a more personalized shopping experience, and a recent survey proves online shoppers are choosing retailers that do. A survey sponsored by MyBuys and conducted by Harris Interactive® revealed that the majority of online shoppers (60 percent) are more likely to shop with a retailer that follows up with specific product recommendations based on their individual interests and past purchases, rather than retailers that send generic one-size-fits-all emails. But not everyone is making it easier this holiday, so as consumers scramble to find that perfect gift, these tips will ensure an easier experience as they point and click their way through the holiday shopping season.

     Tip 1: Log on and let your fingers do the shopping -- Avoid the
     sticker shock at the gas pump and the endless lines at the cash
     registers by doing your holiday shopping online. Cyber shopping allows
     you to free yourself from the hassles commonly associated with the
     holiday shopping rush.

     Tip 2: The early bird gets the deal! -- Traditionally, many shoppers
     wait until after the holidays to snag the hot sales items, but many
     retailers offer deeper discounts on merchandise before and during the
     holiday shopping season. By shopping early, you'll be able to take
     advantage of retailers' sizzling seasonal promotions and shipping
     discounts while also avoiding out-of-stock situations on highly sought
     after gifts.

     Tip 3: Make your list and check it twice -- Eliminate the last minute
     shopping scramble by creating a gift list and double checking it to
     make sure everyone is included. Brainstorm present ideas in advance
     and start shopping early, to avoid hefty rush delivery fees and empty

     Tip 4: You've got mail! -- Check your email inbox for exciting holiday
     offers and personalized gift suggestions from retailers. Retailers
     often announce pre-arrival promotions, top sellers or one-day special
     sales in targeted emails to consumers.

     Tip 5: It's all about you -- Make it easier on yourself by shopping
     where retailers pay attention to what you want.  Sophisticated
     retailers now try to deliver a better shopping experience by showing
     merchandise that appeals to your desires.

     Tip 6: Treat yourself! -- While the old adage says, "'Tis better to
     give than receive," why not indulge yourself during the hustle and
     bustle of the holiday shopping season and add a gift just for you to
     your cyber shopping cart?

For more information about MyBuys' recent survey about consumer preferences, please visit to see the full report or email for the results.

About MyBuys (

MyBuys is a 1:1 behavioral recommendation service for online retailers. We build deep profiles of consumer preferences and apply advanced algorithms combined with optimization techniques to generate truly personalized recommendations for each consumer. MyBuys' consumer-based, multi-channel approach outperforms the more common product-centric, Web site-only approach. By communicating on the retailer's Web site as well as in follow up emails and RSS feeds, our retailers realize more repeat visits, increased conversions, and larger order sizes. MyBuys' pay-for-performance model yields immediate results without any upfront costs, and clients report revenues at 300 percent the rate of traditional marketing programs. Our clients include Lancôme,, and urban street wear leader Karmaloop. Based in Redwood City, California, MyBuys is privately held. For more information on the company, visit

About the survey:

This Holiday Shopping study was conducted online within the United States on behalf of MyBuys, Inc. between November 1 and November 5, 2007 among 2,480 U.S. adults ages 18+.

Results were weighted as needed for age, sex, race/ethnicity, education, region, and household income.

All sample surveys and polls, whether or not they use probability sampling, are subject to multiple sources of error which are most often not possible to quantify or estimate, including sampling error, coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments. Therefore, Harris Interactive avoids the words "margin of error" as they are misleading. All that can be calculated are different possible sampling errors with different probabilities for pure, unweighted, random samples with 100% response rates. These are only theoretical because no published polls come close to this ideal.

Respondents for this survey were selected from among those who have agreed to participate in Harris Interactive surveys.

The data have been weighted to reflect the composition of the online U.S. adult population on the basis of Internet usage (hours per week) and connection type.

Because the sample is based on those who agreed to be invited to participate in the Harris Interactive online research panel, no estimates of theoretical sampling error can be calculated.

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