MyLikes Word of mouth advertising platform connecting advertisers with influencers

April 14, 2010 10:00 ET

MyLikes Secures $630K in Seed Funding

Over-Subscribed Funding Round Limited to Ex-Googlers/Former Colleagues of MyLikes Founders; Influential Bloggers Robert Scoble and Louis Gray Sign On as Strategic Advisors

SAN FRANCISCO, CA--(Marketwire - April 14, 2010) - Word of mouth advertising platform MyLikes ( announced that it has secured $630K in seed funding. The funds will be used to fuel the expansion of the company's product and mission to make social media advertising and marketing more personal, relevant, and conversational.

The round was over-subscribed and restricted to 11 ex-Googlers who were former colleagues of MyLikes founders, Bindu Reddy and Arvind Sundararajan. Reddy was the former head of product management for Google Apps and Sundararajan was former tech lead for Google's AdSense.

Investors in the round included Paul Buchheit and Sanjeev Singh, founders of Gmail and FriendFeed and who are currently at Facebook; Georges Harik, early Google director; Dipchand Nishar, ex-Google director and current VP of Products at LinkedIn; Keval Desai, VP of Digg; Aydin Senkut from Felicity Ventures; XG Ventures; David Hirsch from Metamorphic Ventures; and active ex-Google angel investors Richard Chen, Thomas Korte and David Scacco.

The company also announced that influential bloggers Robert Scoble ( and Louis Gray ( have joined the MyLikes Advisory Board. As strategic advisors, both Scoble and Gray can provide valuable insight on how to effectively recruit influencers on the web, as well as how to fine tune the MyLikes platform to meet the needs of today's blogger. Gokul Rajaram, founder of ChaiLabs and the "Godfather of AdSense" (, is also joining the advisory board to provide feedback and guidance on the advertising model.

MyLikes publicly launched in January 2010 and already boasts an impressive community of more than 60,000 social media influencers, as well as more than 170 advertisers. Prior to this funding round, MyLikes had been funded by Reddy and Sundararajan.

MyLikes is changing the way brand and discovery advertising is done on social media and throughout the web by letting influencers choose and write endorsements in their own voice. Bloggers, Twitterers, and other social media publishers select the brands and products they genuinely like (and will be helpful to their audience), and then promote their 'Like' by posting it to Twitter or their website. Influencers earn money for themselves or their preferred charity with every click.

By hand-picking the ads that will best fit the interests of their followers and readers, publishers protect their integrity and relationship with their readers, as well as increase the chances that ads will get clicked. It's a win-win-win situation for all involved: advertisers get more clicks, publishers earn more money, and readers discover relevant brands and information from their favorite social media personalities.

About MyLikes
MyLikes is a word of mouth advertising platform that connects influencers (topic bloggers, influential twitter users, etc) on the web with Advertisers. With MyLikes, influencers choose and write endorsements in their own voice -- making advertising and marketing a more personal, relevant, and conversational medium. The San Francisco-based company was founded by Bindu Reddy, former head of product management for Google Apps, and Arvind Sundararajan, former tech lead for Google's AdSense and Gmail. For more information, please visit or follow them on Twitter @mylikesdotcom.

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