SOURCE: National Academy of Sports Medicine

National Academy of Sports Medicine

February 02, 2010 11:13 ET

NASM Launches New Business Development Course for Club Fitness Professionals

New Course Teaches Certified Personal Trainers How to Recruit and Retain Clients

CALABASAS, CA--(Marketwire - February 2, 2010) - The National Academy of Sports Medicine® (NASM®), a global leader in personal trainer certification and sports performance training, today announced the release of its new course, "Business Development for the Club Fitness Professional." The latest offering from NASM is designed to provide fitness trainers in the club environment with the tools and industry insight needed to:

--       Work successfully within the structure of the health club
--       Learn best practices for increasing sales
--       Pursue a fulfilling career within the health and fitness industry

"A high performing personal trainer is someone who has the knowledge, skills and abilities to secure new clients, consistently deliver a positive customer experience and has a positive impact on bottom line growth in the health club setting," said Dr. Micheal Clark, NASM CEO. "By completing this new course, club fitness professionals will better position themselves to become a high performing trainer in their club while increasing customer retention."

Offered as an NASM continuing education course, "Business Development for the Club Fitness Professional" will help trainers master key elements to achieving success in the club setting related to professionalism, time management, communication, immersed listening and building rapport.

"Working in the club fitness environment is fast-paced and dynamic," said Tyler Wallace, NASM Vice President of Product Development. "This course will help members of the personal training department and sales teams achieve success."

Comprised of flash presentations, videos, narrated role-playing scenarios, an exam and other interactive tools, this course delivers what fitness professionals in the club setting need to create and maintain a strong clientele base.

"As the former leader of the largest Personal Training organization in the world, and now leading several brands simultaneously both in the U.S. and abroad [Energy Fitness (Chile), Crunch Fitness and UFC Gym], I can tell you that NASM is a true catalyst for our success," said Jim Rowley, New Evolution Fitness Company co-Founder & CEO. "NASM's 'Business Development for the Club Fitness Professional' is yet another example of its commitment to providing the best education possible for its trainers and corporate clients."

For more information or to purchase this new continuing education course, please visit or call 1.800.460.NASM (6276). Upon successful completion of the course, NASM certified personal trainers will receive 1.0 CEUs.

About NASM®

Since 1987, the National Academy of Sports Medicine (NASM), a global leader in personal training certification and sports performance training, has been providing evidence-based certifications and advanced credentials for health and fitness professionals. To learn more visit or call 1.800.460.NASM (6276).

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