LG Electronics Canada

LG Electronics Canada

September 10, 2009 09:00 ET

NBA Superstar Steve Nash to Become Panel Member for the LG Life's Good FilmFest

Winning FilmFest entry to take away $100,000 in prize money

TORONTO, ONTARIO--(Marketwire - Sept. 10, 2009) - LG Electronics, a global leader and technology innovator in home electronics, has today announced the first panel member for the inaugural LG Life's Good FilmFest (lgfilmfest.com): NBA superstar Steve Nash. The two-time NBA Most Valuable Player will represent the Sports category on the panel and help select the winning entries for the FilmFest, open to prospective filmmakers with a grand prize of $100,000.

"We are elated that Steve has agreed to partner up with us as a panel member for the LG Life's Good FilmFest," says Tim Barnes, Marketing Team Leader, LG Electronics Canada. "Aside from his amazing accomplishments in the NBA, Steve has always had a wide range of off-court interests and maintained a high level of accessibility for his fans and supporters alike. This perspective truly makes him an ideal panel member for the FilmFest."

The LG Life's Good FilmFest kicked off in August 2009 and invites filmmakers from around the globe to submit inspiring HD short films in one of four categories: Animation, Fashion & Music, Sports, and Narrative. Each HD entry must be no longer than five minutes in length and express a positive, uplifting message that conveys the notion that "Life's Good." Four prizes will be awarded: three of the four category winners will receive $10,000 Canadian in prize money, while the fourth category winner-who is chosen as the overall winner-will receive the grand prize of $100,000 Canadian in prize money. Entry deadline is October 16, 2009 at 5:00pm Eastern Standard Time and the FilmFest will wrap with a grand finale event, set for January 2010.

"The LG Life's Good FilmFest is an amazing program and I can't wait to see what kind of submissions we're going to receive," says Nash with regards to his agreement with the FilmFest. "I'm looking to bring some of my own filmmaking experience to the panel and while I'm sure it will be a daunting task to choose a winner in each category, I look forward to the challenge."

The FilmFest is not Nash's first foray into the world of filmmaking. Nash and his cousin, Ezra Holland, run a film production company called Meathawk Productions that has produced an advertisement for Nike, and as a spokesperson for VitaminWater, Nash wrote, produced and directed his own commercial spots. Nash's production company has also been hired by ESPN to produce a biography on the life of famed Canadian hero Terry Fox.

The LG Life's Good FilmFest was inspired by LG's new series of HDTVs and Blu-ray Disc Players. Featuring blur-free HD picture quality, courtesy of LG's exclusive TruMotion 240Hz technology, LG's HDTV models such as the new SL80 are an ideal combination of form and function and offer viewers a sleek, virtually borderless design they won't find anywhere else. Likewise, innovative products such as the new BD390 Network Blu-ray Disc Player further enhance the home viewing experience. The BD390 offers full HD 1080p video performance and Wi-Fi connectivity, making it the perfect home entertainment companion, whether you're watching the latest Hollywood blockbuster on Blu-ray or engaging HD shorts from the official LG Life's Good FilmFest YouTube channel (www.youtube.com/lgfilmfest).

For full contest rules and more information about LG Life's Good FilmFest, please visit lgfilmfest.com.

About LG Electronics, Inc.

The LG brand was established in 1995. The company is a global leader in electronics, information and communications products, with more than 82,000 employees working in 77 countries around the world, and annual worldwide revenues of more than US $40 billion. LG Canada is comprised of four business units - Mobile Communications, Home Appliance, Home Entertainment and Business Solutions and has offices in Toronto and Vancouver. LG Canada is focused on delivering award-winning products known for blending style and technology. These innovative products include cell phones, flat screen TVs, laptop computers and home appliances. For more information please visit www.lg.ca.

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