SOURCE: NeuLion, Inc.

NeuLion, Inc. NeuLion, Inc.

October 14, 2010 10:01 ET

NBA Teams With NeuLion to Enhance NBA LEAGUE PASS International Product

Live Game Product Available to Fans in More Than 200 Countries and Territories on NBA.com and for the First Time on Select Mobile Devices

PLAINVIEW, NY--(Marketwire - October 14, 2010) - The National Basketball Association (NBA) and NeuLion, Inc. (TSX: NLN), an end-to-end IPTV service provider of live and on-demand international, sports and variety programming delivered via broadband, today announced they are teaming to enhance NBA LEAGUE PASS International, the most far-reaching live game subscription service in professional sports, for the 2010-11 NBA season.

NeuLion's technology and services will be utilized to provide fans in more than 200 countries and territories with access to a full season of live NBA games on NBA.com. Additionally, for the first time, NBA LEAGUE PASS International will be available for fans to view live games on select mobile devices. 

"NeuLion is excited to team with the NBA to offer basketball fans around the world the very best in live interactive viewing experiences," said Nancy Li, Chief Executive Officer of NeuLion. "Whether online or mobile, fans will be able to watch all their favorite NBA teams and players with an enhanced NBA LEAGUE PASS International."

"Working with NeuLion provides the NBA with a great opportunity to reach more fans, on more platforms, than ever before, with our most comprehensive NBA LEAGUE PASS International offering," said Steve Hellmuth, Executive Vice President of Operations and Technology, NBA. 

Using NeuLion's IPTV platform, NBA LEAGUE PASS International will provide an immersive HD experience with the ability to watch up to 40 live games each week during the season, including multiple live games at the same time, extensive full game recaps, and additional game highlights. Additionally, fans will have access to DVR functions to pause, fast forward, and rewind games, along with a full season archive to view games on-demand. 

NBA LEAGUE PASS International will be available later this month for fans. For packaging and pricing, fans can visit www.NBA.tv.

About NeuLion
Based in Plainview, NY, Sanford, Florida and Toronto, Ontario, NeuLion (TSX: NLN) works with content partners to develop end-to-end solutions for multimedia IPTV services. The NeuLion IPTV Platform encodes, delivers, stores and manages an unlimited range of multimedia content and the Operational Support System (OSS) maintains all billing and customer support services. Content partners are responsible for content aggregation and the sales and marketing for the individual IPTV service. The Company ranks as a world leader in customer/partner relationships with sports, international and specialty television content partners including, in sports, the NHL, the NFL, MLS and NCAA Division I schools and conferences and, in respect to international and specialty television aggregators and networks, KyLinTV (Chinese), ABS-CBN (Filipino), Talfazat and Talfazat-ART (Arabic), TV-Desi (South Asian) and Sky Angel (Christian). Customer/partner content can be viewed by way of the Internet on PCs and mobile devices and on the television through the Company's IPTV set top box.

Forward-Looking Statements
Certain statements herein are forward-looking statements and represent NeuLion's current intentions in respect of future activities. These statements, in addressing future events and conditions, involve inherent risks and uncertainties. Forward-looking statements can by identified by the use of the words "will," "expect," "seek," "anticipate," "believe," "plan," "estimate," "expect," and "intend" and statements that an event or result "may," "will," "can," "should," "could," or "might" occur or be achieved and other similar expressions. Forward-looking statements involve significant risk, uncertainties and assumptions. These factors should be considered carefully and readers should not place undue reliance on the forward-looking statements. Although the forward-looking statements contained in this release are based upon what management believes to be reasonable assumptions, the Company cannot assure readers that actual results will be consistent with these forward-looking statements. These forward-looking statements are made as of the date of this release and the Company assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law. Many factors could cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, including: our ability to realize some or all of the anticipated benefits of the partnership; general economic and market segment conditions; our continued relationships with our channel and content partners; competitor activity; product capability and acceptance rates; technology changes; and international risk and currency exchange. A more detailed assessment of the risks that could cause actual results to materially differ from current expectations is contained in the Company's most recent annual MD&A filed on www.sedar.com as well as in the "Risk Factors" section of the Company's most recent annual report on Form 10-K filed on www.sedar.com and available on www.sec.gov.

Contact Information

  • NeuLion Contact:
    Jennifer Powalski
    Phone: 516-622-8334
    Email: Email Contact

    NeuLion Investor Relations Contact:
    G. Scott Paterson
    Phone: 416-368-6464
    Email: Email Contact

    NBA
    John Acunto
    Phone: 212-407-8255
    Email: Email Contact