SOURCE: American Express Incentive Services

October 10, 2007 18:22 ET

NBO Systems, Inc. Licenses American Express Incentive Services' Patented DirectSpend(SM) Process

ST. LOUIS, MO--(Marketwire - October 10, 2007) - NBO Systems, Inc. ("NBO"), a leader in developing and supporting prepaid gift card solutions, signed a licensing agreement to utilize the American Express Incentive Services' (AEIS) DirectSpend(SM) process for its array of gift card programs. The patented DirectSpend process strategically directs cardholder spend to a merchant or group of merchants. NBO will leverage the AEIS process (U.S. Patent Numbers 5,689,100 and 5,956,695) to offer DirectSpend prepaid gift cards to its customer base.

NBO provides prepaid gift cards to malls and shopping centers along with corporate and consumer incentives, concept cards and gift card fulfillment.

"DirectSpend will allow NBO to continue providing innovative products and services that drive results, generate revenue and attract new customers to their robust client base," said Sheree Herr, vice president of licensing at AEIS. "By partnering with AEIS, they can leverage our patented process to provide a unique marketplace advantage."

"This partnership opens doors for new opportunities and strengthens our positioning in the prepaid marketplace," added Keith Guevara, chief executive officer of NBO Systems, Inc.

For more information on AEIS' patented DirectSpend process, please call (636) 600-1342 or visit

About AEIS

AEIS, a joint venture between American Express Travel Related Services Company Inc. and Maritz Inc., provides business-to-business reward solutions including stored-value cards, American Express® Gift Cheques and a Web-based reward management tool. Its products address a broad array of applications such as employee reward and recognition, sales incentives and consumer promotions while helping clients drive consumer and employee behaviors, build loyalty and increase brand awareness. AEIS is headquartered in Fenton, Mo. and is a licensee of U.S. Patents 5,689,100 and 5,956,695. For more information, please contact please contact

About NBO Systems, Inc.

NBO Systems, Inc. was founded in 1994 and is headquartered in Salt Lake City, Ut. NBO is an innovator and industry leader in developing, marketing, and supporting stored-value prepaid card programs. NBO's offerings include shopping-center gift card programs, general-purpose card programs, corporate incentive and reward programs, consumer incentive programs, and e-commerce gift card sales and fulfillment. For more information, visit, or contact Chris McGee, svp of sales and marketing at

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