NEDA Honors NKK Switches With 2007 Channel Marketing Awards

SCOTTSDALE, AZ--(Marketwire - December 6, 2007) - NKK Switches, the world's leading designer and manufacturer of innovative electromechanical switching devices, today announced it was the recipient of Platinum and Gold Channel Marketing Awards at the 2007 National Electronic Distributors Association (NEDA) Executive Conference. NKK received the Platinum Award in the Integrated Marketing category for its SmartSwitch marketing campaign, and the Gold Award in the Company Website category for its SmartSwitch website.

"We are proud to accept these prestigious awards, and pleased that the great work of our marketing team is being recognized," said Louis Molinari, Vice President of Product Marketing, NKK Switches. "Our marketing efforts reflect our company's emphasis on providing industry-leading expertise and support for our customers, and it's great to see that the message is being communicated effectively."

The NEDA Channel Marketing Awards are presented annually at the NEDA Executive Conference to honor NEDA members for outstanding marketing efforts during 2006-2007. Winners are selected by a panel of experts in business-to-business marketing that look for marketing materials that have a high degree of visual interest and target the right audience. Entrants compete in 11 different categories that cover print and online advertising, corporate brochures and company websites.

A leading designer and producer of electromechanical switches, NKK offers one of the industry's most extensive selections of illuminated, process sealed, miniature, specialty and surface mount switches. The company manufactures more than four million toggle, rocker, pushbutton, slide, rotary, DIP rotary, keypad and keylock switches. All switches are designed and manufactured to provide the quality and dependability that has made NKK the benchmark for reliability for over half a century.

NKK continues to lead the industry in responding to the needs of the marketplace with innovation, high reliability and a commitment to excellence. The company provides environmentally safe products for its valued customers, including the myriad of issues that are covered under the RoHS directive. NKK maintains a complete network of qualified representatives and distributors through the United States, Canada, Central and South America, Europe and Asia.

Engineers who design the man-machine interface for their products rely on the broad product line, specialized design expertise and customer support of NKK Switches. For more information, contact NKK Switches, 7850 E. Gelding Dr., Scottsdale, AZ 85260. Phone 480/991-0942. Fax 480/998-1435. Visit the NKK SmartSwitch site at www.nkksmartswitch.com.

Contact Information: For more information contact: Chris Walker Connect Public Relations 480-366-6015 Debbie Martin NKK Switches 480-991-0942