SOURCE: Focused Image

October 09, 2007 08:47 ET

NEW Retains Focused Image Agency to Provide Branding, Marketing Communications Support to Nation's Leading Extended Service Plan Provider

FALLS CHURCH, VA--(Marketwire - October 9, 2007) - Focused Image Inc., a leader in the Greater Washington communications industry for more than 20 years, has been hired to provide branding and marketing communications support to N.E.W. Customer Service Companies Inc. (NEW), the nation's leading provider of extended service plans and buyer protection programs based in Sterling, Va.

"NEW has a long history as a pioneer and leader in helping major consumer brands provide customers with extended service plans and buyer protection products," said Toby Eckhardt, president of Focused Image. "We're looking forward to helping them define NEW's future brand strategy, raise brand visibility and enhance the company's market leadership role across the consumer retail market."

Earlier this month, NEW launched a wireless division, expanding its service offering to include a comprehensive, customizable suite of wireless handset insurance and warranty programs. The company has been providing extended service contracts for nearly 25 years to more of the top U.S. retailers than any other company in the industry. Recognized by J.D. Power and Associates Certified Call Center Program(SM) for delivering "An Outstanding Customer Service Experience," NEW protects the purchases of more than 100 million consumers annually supported by a team of more than 3,500 associates and seven U.S.-based call centers. In 2006, NEW call center teams fielded more than 15 million customer calls.

"Focused Image provided us with a fresh perspective, strong strategic messaging and creative ideas for a thoroughly integrated approach to our future communications efforts," said Rob DiRocco, NEW vice president of sales and corporate marketing. "We look forward to end results from this new marketing outreach program that will benefit both our internal organization as well as the customers we support."

Focused Image recently announced the acquisition of more than 10 new client accounts and is actively recruiting additional top marketing and public relations talent to support the agency's strategic growth.

About Focused Image Inc.

Focused Image Inc. is an award-winning marketing communications agency that specializes in branding, strategic messaging and fully integrated campaigns involving advertising, public relations and online marketing. Based in Falls Church, Va., the agency is a recognized leader in the Greater Washington metropolitan area's communications industry. Focused Image was founded more than 20 years ago by Toby Eckhardt, a leading national authority on strategic positioning and branding. Since then, it has been helping clients from Fortune 500 companies to fast-growing technology startups build brands and launch new products with strategies and creative communications concepts and programs that deliver results. Its client roster includes AOL, American Institute for Aeronautics and Astronautics, CSC North American Public Sector, Ericsson - Federal Division, XM Satellite Radio, SOME (So Others Might Eat) and many other great organizations. More information about the agency is available at

About N.E.W. Customer Service Companies Inc.

NEW is the nation's leading provider of extended service plans, buyer protection services and product support, providing coverage to more than 100 million consumers. Founded in 1983 with headquarters in Sterling, Va., NEW provides award-winning post-sale consumer care for leading retailers, consumer service providers, wireless carriers and financial services firms. For more information, please visit or call 1-800 WHAT'S NEW (1-800-942-8763). For J.D. Power and Associates Certified Call Center Program(SM) information, visit

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