SOURCE: The Media Group

October 16, 2006 12:01 ET

NFL Legend Dick Butkus Teaches Millions of TV Viewers Nutrition, Exercise and Lifestyle Enhancement on TMG's Healthy Living Channel

Show Features New Book by Dick Butkus and Renowned Medical Experts That Offers Unique Approach to Preventing Heart Disease During 'Team Butkus Life Performance Month'

DENVER, CO -- (MARKET WIRE) -- October 16, 2006 -- The Networks Group announced today its Healthy Living Channel has joined forces with NFL legend Dick Butkus who has assembled a team of elite health, fitness and wellness experts to bring TV viewers a show offering unique approaches in nutrition, exercise, relaxation and lifestyle enhancement.

Throughout October, the "Team Butkus Life Performance" series offers a show about curing heart disease that can be seen on The Healthy Living Channel, which is carried by DISH Network satellite TV and various Time Warner cable systems.

The flagship show in the series discusses a new book called "The OC Cure for Heart Disease" by Dick Butkus and two of the world's foremost doctors and leading specialists in the area of preventative medicine, Dr. Lawrence Santora and Dr. Steven Armentrout. The book details an easy-to-follow, three-step approach which claims to literally stop heart disease in its tracks and prevent heart attacks. This new approach is just becoming known by the public and the medical community.

Other products featured on the "Team Butkus Life Performance" series include a real nutrition energy drink, nutritional gourmet coffees, a seven-in-one massage system, and a new home-use Whole Body Vibration machine.

"Dick Butkus is arguably the greatest football player and is a living American icon celebrated for his toughness, competitiveness and individualism, yet even he needed to seek help from medical experts," said Rob Locke, executive producer for Team Butkus Life Performance. "After his heart surgery, Dick teamed up with internationally renowned physicians and the world's foremost authorities on health, fitness and wellness to create this show. His goal is to deliver effective life performance solutions and cutting-edge products to discerning, health-conscious consumers. The Healthy Living Channel is the perfect venue to reach out to Americans seeking real solutions."

"Our goal is to bring fitness and wellness information to viewers so they can learn how to improve their health," said Wendy Borow Johnson, president of the Healthy Living Channel, which is owned and operated by The Networks Group, a wholly owned subsidiary of The Media Group (TMG -- formerly known as Turner Media Group). "The Team Butkus Life Performance series offers relevant health-conscious programs to showcase during October."

"In line with our model of transactional programming, the Healthy Living Channel lets viewers connect with sponsors and the fitness industry for unique offers and on-air purchase opportunities," said Marc Krigsman, president of TMG's The Networks Group.

The Healthy Living Channel is dedicated to serving those who seek to live longer, happier and healthier lives.

"The channel is a vital source of information for communities of viewers who share the same interest in becoming more informed about fitness, beauty, financial health and relationships," said Gary Turner, CEO and chairman of The Media Group (TMG).

The Healthy Living Channel is broadcast to U.S. viewers through DISH Network™ satellite TV nationwide and on regional Time Warner cable TV and other cable TV systems.

For more information on The Healthy Living Channel or programming schedules, visit http://www.healthylivingtv.com.

About The Networks Group

The Networks Group is a wholly owned subsidiary of The Media Group (TMG - formerly known as Turner Media Group), which provides interactive TV advertising, direct response programming and transactional TV networks. TMG owns and operates eight transactional networks: The Men's Channel, Healthy Living Channel, Beauty & Fashion Channel, Resort and Residence, iDrive, Men's Outdoors & Recreation, America's Preview Channel and iShop TV. Comprised of three divisions -- The Ad Group, The Networks Group, and The iTV Group -- TMG reaches an aggregate of more than 100 million homes nationwide through EchoStar's DISH Network satellite TV and major cable TV distributors such as Comcast, Time Warner, Bright House Networks and Cox in select markets. TMG represents more than 6 million ad avails annually. TMG has offices in N.Y., L.A., Dallas, Chicago, San Francisco, Dallas and Denver. Visit www.themediagroup.com.

Contact Information

  • PRESS CONTACTS:

    TMG
    Marc Lumpkin
    Altitude Public Relations for TMG
    303-378-2366
    Email Contact

    Team Butkus
    Dawn Smith
    310-795-4228
    Email Contact.