SOURCE: The Media Group
October 16, 2006 12:01 ET
NFL Legend Dick Butkus Teaches Millions of TV Viewers Nutrition, Exercise and Lifestyle Enhancement on TMG's Healthy Living Channel
Show Features New Book by Dick Butkus and Renowned Medical Experts That Offers Unique Approach to Preventing Heart Disease During 'Team Butkus Life Performance Month'
DENVER, CO -- (MARKET WIRE) -- October 16, 2006 -- The Networks Group announced today its Healthy
Living Channel has joined forces with NFL legend Dick Butkus who has
assembled a team of elite health, fitness and wellness experts to bring TV
viewers a show offering unique approaches in nutrition, exercise,
relaxation and lifestyle enhancement.
Throughout October, the "Team Butkus Life Performance" series offers a show
about curing heart disease that can be seen on The Healthy Living Channel,
which is carried by DISH Network satellite TV and various Time Warner cable
The flagship show in the series discusses a new book called "The OC Cure
for Heart Disease" by Dick Butkus and two of the world's foremost doctors
and leading specialists in the area of preventative medicine, Dr. Lawrence
Santora and Dr. Steven Armentrout. The book details an easy-to-follow,
three-step approach which claims to literally stop heart disease in its
tracks and prevent heart attacks. This new approach is just becoming known
by the public and the medical community.
Other products featured on the "Team Butkus Life Performance" series
include a real nutrition energy drink, nutritional gourmet coffees, a
seven-in-one massage system, and a new home-use Whole Body Vibration
"Dick Butkus is arguably the greatest football player and is a living
American icon celebrated for his toughness, competitiveness and
individualism, yet even he needed to seek help from medical experts," said
Rob Locke, executive producer for Team Butkus Life Performance. "After his
heart surgery, Dick teamed up with internationally renowned physicians and
the world's foremost authorities on health, fitness and wellness to create
this show. His goal is to deliver effective life performance solutions and
cutting-edge products to discerning, health-conscious consumers. The
Healthy Living Channel is the perfect venue to reach out to Americans
seeking real solutions."
"Our goal is to bring fitness and wellness information to viewers so they
can learn how to improve their health," said Wendy Borow Johnson, president
of the Healthy Living Channel, which is owned and operated by The Networks
Group, a wholly owned subsidiary of The Media Group (TMG -- formerly known
as Turner Media Group). "The Team Butkus Life Performance series offers
relevant health-conscious programs to showcase during October."
"In line with our model of transactional programming, the Healthy Living
Channel lets viewers connect with sponsors and the fitness industry for
unique offers and on-air purchase opportunities," said Marc Krigsman,
president of TMG's The Networks Group.
The Healthy Living Channel is dedicated to serving those who seek to live
longer, happier and healthier lives.
"The channel is a vital source of information for communities of viewers
who share the same interest in becoming more informed about fitness,
beauty, financial health and relationships," said Gary Turner, CEO and
chairman of The Media Group (TMG).
The Healthy Living Channel is broadcast to U.S. viewers through
DISH Network™ satellite TV nationwide and on regional Time Warner cable
TV and other cable TV systems.
For more information on The Healthy Living Channel or programming
schedules, visit http://www.healthylivingtv.com.
About The Networks Group
The Networks Group is a wholly owned subsidiary of The Media Group (TMG -
formerly known as Turner Media Group), which provides interactive TV
advertising, direct response programming and transactional TV networks. TMG
owns and operates eight transactional networks: The Men's Channel, Healthy
Living Channel, Beauty & Fashion Channel, Resort and Residence, iDrive,
Men's Outdoors & Recreation, America's Preview Channel and iShop TV.
Comprised of three divisions -- The Ad Group, The Networks Group, and The
iTV Group -- TMG reaches an aggregate of more than 100 million homes
nationwide through EchoStar's DISH Network satellite TV and major cable TV
distributors such as Comcast, Time Warner, Bright House Networks and Cox in
select markets. TMG represents more than 6 million ad avails annually. TMG
has offices in N.Y., L.A., Dallas, Chicago, San Francisco, Dallas and
Denver. Visit www.themediagroup.com.