SOURCE: Fantapper


April 22, 2010 12:57 ET

NFL PLAYERS, INC Backs New Fantapper App

Fantapper iPhone & iPad App Connects Fans Directly to Players & Celebrities

WASHINGTON, DC--(Marketwire - April 22, 2010) -  NFL PLAYERS, the licensing and marketing subsidiary of the NFL Players Association, announced today its support for Fantapper, a mobile application that connects the world's fans to players and celebrities.

Fantapper, a digital platform, first launched on the iPhone and now is available on the iPad, allows fans to engage directly with NFL players. Fantapper is free at Apple's App Store:

Founded by former NFL Players John Booty and Erik McMillan and CEO Bill Denk, Fantapper offers players a way to connect with other celebrities, sponsors, vendors, events coordinators and charities that they care about in a secure environment.

"We are proud to support Fantapper in their mission to connect players and fans in a meaningful way," said Keith Gordon, president of NFL PLAYERS. "Fantapper's creative use of mobile technology to deliver genuine branding and revenue generating opportunities to former players is a big step in the right direction."

Bill Denk, CEO of Fantapper, added, "NFL PLAYERS' support of Fantapper demonstrates their continued commitment to all NFL players and their fans and helps to further our mission of connecting fans with the players they knew and loved but haven't been able to reach since they left the field."

Launched in January 2010, Fantapper is the source for the world's fans to find and connect with their favorite celebrities from their iPhone, iPod touch and iPad. The Fantapper platform is unique in that all information comes directly from the celebrity (

Formed in 1994, NFL PLAYERS is the licensing and marketing subsidiary of the NFL Players Association. Representing more than 1,800 active and many memorable retired NFL players, NFL PLAYERS "takes the helmets off" the players and markets them as personalities as well as professional athletes. Through an exclusive sponsorship agreement between the organization and the NFL, players are integrated into NFL sponsor activation programs. In addition, under an exclusive agreement between NFL PLAYERS and the NFL, NFLPLAYERS.COM, the company's official website is part of the part of the NFL Internet Network. Each year, NFL PLAYERS negotiates and facilitates extensive player marketing opportunities for players. NFL PLAYERS activities include retail licensing, corporate sponsorships and promotions, special events, radio and television projects, publishing and internet. For more information, please visit NFLPLAYERS.COM.

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