April 21, 2010 11:46 ET

NHL Expands Knights Apparel Mass Market Retail Rights to Canada

NEW YORK, NY--(Marketwire - April 21, 2010) -  The National Hockey League (NHL®) today announced that Knights Apparel, the holder of NHL mass market rights in the U.S. and Europe, will bring NHL-licensed men's and women's active wear, outerwear and lifestyle apparel to retail outlets in Canada, including Walmart, Zellers, Canadian Tire and Rexall, among others. As part of the multi-year agreement, Knights Apparel maintains manufacturing and distribution rights for apparel featuring NHL team and the Stanley Cup marks, beginning with the 2010 Stanley Cup® Playoffs.

Knights Apparel is a leading producer of licensed sports apparel and accessories for mass
market retailers, mid-tier department stores and sporting goods retailers. An NHL licensee since 1991, Knights Apparel also holds licenses with North American college teams and the NBA. 

"Knights Apparel's standing as a global leader in direct-to-store distribution and socially responsible manufacturing sets them apart from others in the industry," said James Haskins, NHL Vice President, Consumer Products Licensing. "Their global outsourcing strategy has been a big catalyst in our retail success in the U.S. and Europe."

"Knights Apparel has been a global partner with the National Hockey League since 1991, and we are extremely excited and honored in having the opportunity to expand that 19-year relationship into the Canadian marketplace," said Joe Bozich, Chief Executive Officer, Knights Apparel.

"Knights Apparel has built its business by providing its brands and retailer partners with the best in class product design, quality, value and service," said Donnie Hodge, President and COO, Knights Apparel.

About the NHL
The National Hockey League, founded in 1917, is the second-oldest of the four major professional team sports leagues in North America. Today, the NHL consists of 30 Member Clubs, each reflecting the League's international makeup, with players from more than 20 countries represented on team rosters. According to a Simmons Market Research study, NHL fans are younger, more educated, more affluent, and access content through digital means more than any other sport. The NHL entertains more than 250 million fans each season in-arena and through its partners in national television (VERSUS, NBC, TSN, CBC, RDS, RIS, NASN, ASN and NHL Network™) and radio (NHL Radio™, Sirius XM, Radio and XM Canada). Through the NHL Foundation, the League's charitable arm, the NHL raises money and awareness for Hockey Fights Cancer™ and NHL Youth Development, and supports the charitable efforts of NHL players. For more information on the NHL, log on to

About Knights Apparel
Knights Apparel Inc. is a leading producer of licensed sports apparel for mass market retailers, mid-tier department stores, and sporting goods retailers. The company has licensing arrangements -- many of which are exclusive -- with major brands, colleges and universities, as well as numerous professional sports leagues and teams in North America, including the NHL and NBA.

NHL, the NHL Shield and the word mark and image of the Stanley Cup are registered trademarks of the National Hockey League. All Rights Reserved.

Contact Information

  • For more information, contact:
    Nirva Milord, NHL