SOURCE: NATIONAL HOCKEY LEAGUE

National Hockey League

December 02, 2009 10:13 ET

NHL Partners With TweetMixx to Integrate the 'Best of the NHL' on Twitter Into NHL.com

NHL TweetMixx Channel at NHL.com Aggregates the Best News Sources, Dialog and Links; Widgetized Version Lets Fans Take the Experience Anywhere They Live Online

MCLEAN, VA--(Marketwire - December 2, 2009) - For National Hockey League (NHL) fans who want a single source for all of the best NHL content on Twitter, NHL.com today launched the NHL® TweetMixx Channel, a new service for fans that aggregates the best NHL news sources, conversations and links on Twitter.

Now, instead of having to conduct multiple Twitter searches for NHL or team content, fans simply go to www.NHL.com and click on the NHL® TweetMixx Channel to find the best NHL content on Twitter.

"We want NHL.com to be the first place fans go online because it always has the Web's best hockey content," said Michael DiLorenzo, NHL director of social media marketing and strategy. "With the NHL TweetMixx Channel we're delivering the best of the NHL on Twitter so our fans don't have to choose one site or another; they can have it all in one place."

The NHL TweetMixx Channel is highlighted by the "Insiders" tab: all of the latest updates from the NHL, NHL staff, and the most respected hockey journalists in the world. And, by simply clicking the corresponding "retweet" or "reply" buttons, viewers will be directed to their personal Twitter pages to resend or reply to these updates.

Additional features of the NHL TweetMixx Channel include:

-- A "Chatter" tab that keeps track of what NHL fans are talking about;
-- a "Links" tab that displays the most up-to-date hyperlinks
   containing matches to the list of search terms about the league;
-- unwrapped, abbreviated links offered in a side-pane view of text
   video and photos, avoiding the need to navigate away from the main
   page; and
-- a widget to share and link the NHL TweetMixx Channel page to external
   Web sites, other social media sites, such as Facebook, MySpace, blogs
   and more.

"The NHL TweetMixx Channel brings all Twitter activity under one roof, giving fans firsthand access to the latest news as soon as it hits," said Chris McGill, CEO and founder of Mixx. "Now, in addition to the plethora of information that exists on NHL.com, readers will have an enhanced user experience through the real-time, accurate information that they can access before anyone else. We're delivering that information straight to your virtual doorstep."

TweetMixx Channels is another breakthrough application that is based on the philosophy of Mixx's core site, offering personalized, streamlined access to meaningful content in one centralized location. TweetMixx Channels also allows for real-time internal tracking of a brand in one location through designated administrative tools.

About TweetMixx Channels

Based in McLean, Virginia, TweetMixx Channels is a white-labeled social media platform that offers an elegant, customizable, turnkey solution for businesses to develop a centralized hub for their brand and the key influencers in a specific category. Designed to consolidate the millions of fractured conversations happening across the Web, TweetMixx Channels allows for real-time internal tracking of a brand in one location through designated administrative tools. Other features of TweetMixx include an "Insiders" tab which fetches a list of Twitter users officially associated with your company -- the experts who serve as your brand ambassadors; unwrapped abbreviated links offered in a side-pane view, avoiding the need to navigate away from the main page; a "Chatter" tab that uses a list of customizable search terms to find both tweets and links that contain those terms; a "Links" tab that displays the most up-to-date hyperlinks containing matches to the list of search terms; and a widget to share and link to your current Web site, other social media sites, such as Facebook, MySpace, blogs and more.

Mixx is a privately-held company dedicated to connecting users and publishers in an ever-more crowded digital media environment. Mixx's customizable social media Web site empowers both users and publishers of mass market content by equipping them with an unprecedented blend of user-recommended media and comprehensive personalization tools.

For more information go to http://www.tweetmixx.com or email us at info@mixx.com.

Mixx and TweetMixx Channels are trademark or registered trademark of Recommended Reading, Inc. in the United States and/or other countries.

NHL and the NHL Shield are registered trademarks of the National Hockey League. All Rights Reserved.

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