SOURCE: Omniture

October 09, 2007 08:00 ET

NHL Selects Omniture to Optimize Consumer Experience Across RSS, Podcasts, Video, Wireless and Emerging Digital Channels

OREM, UT--(Marketwire - October 9, 2007) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that the National Hockey League (NHL) has selected Omniture to determine what content and online marketing campaigns are most effective, as well as how each Web site touch point resonates with their different consumer segments. Using Omniture SiteCatalyst® Web analytics, the NHL will gain a comprehensive view of visitor engagement to NHL content through RSS feeds, podcasts, video clips, wireless devices and emerging digital channels.

"Our job is to make sure people have access to NHL content how they want it and where they want it," said Keith Ritter, president, NHL Interactive Cyber Enterprises (ICE). "We are committed to devoting resources to the channels that are most appealing to our fans. Omniture allows us to understand how each element of our Web platform is performing -- helping us better serve our customers while also optimizing our marketing strategies."

As the official site of the National Hockey League, NHL.com provides a technology platform for 30 individual team sites. Using Omniture, Ritter's team will understand how their fans interact with the various forms of content and information. For example, NHL will measure the popularity of videos and RSS feeds on a team-by-team basis, and also identify visitor pathing patterns as fans jump from one section of the NHL site to another. This information will enable NHL.com to determine what topics and information fans are most interested in -- allowing the organization to cater the Web experience to visitor preferences.

"Today, companies are reaching their audiences by using Web 2.0 technologies to overlap communication channels -- such as broadcasting live video across the Internet, or allowing Web access via mobile devices," said Chris Harrington, president, worldwide sales and client services at Omniture. "Omniture solutions reveal how these strategies resonate with consumers, giving companies the information they need to engage their audience regardless of the medium."

About the NHL

The National Hockey League, founded in 1917, is the second-oldest of the four major professional team sports leagues in North America. Today, the NHL consists of 30 Member Clubs, each reflecting the League's international makeup, with players from more than 20 countries represented on team rosters. According to a Simmons Market Research study, NHL fans are younger, more educated, more affluent, and access content through digital means more than any other sport. The NHL entertains more than 100 million fans each season in-arena and through its partners in national television (VERSUS, NBC, TSN, CBC, RDS, RIS, NASN, NHL Network and HDNet) and radio (Westwood One and XM Radio). Through the NHL Foundation, the League's charitable arm, the NHL raises money and awareness for Hockey Fights Cancer, Hockey's All-Star Kids and NHL Diversity, and supports the charitable efforts of all NHL players. For more information on the NHL, log on to NHL.com.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's 2,500 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP. www.omniture.com

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, including our SiteCatalyst and Genesis services, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information; and such other risks described in Omniture's quarterly report on Form 10-Q for the period ended June 30, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

NHL is a registered trademark and the NHL Shield is a trademark of the National Hockey League. All Rights Reserved.

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