November 16, 2006 18:44 ET

NHL and Reebok Announce Fall 2007 Opening of Retail Store

NEW YORK, NY and CANTON, MA -- (MARKET WIRE) -- November 16, 2006 --The National Hockey League (NHL) and Reebok today announced plans to open a flagship retail store in New York City, N.Y. in fall, 2007. The 6,700-square-foot retail store will be located at 1185 Avenue of the Americas, at the corner of 47th Street, in midtown Manhattan.

"We have wanted to open an NHL store for a long time and now the timing is right," said Brian Jennings, Executive Vice President, NHL Consumer Products Marketing and Retail Operations. "The store's location, size and product offering, as well as our partnership with Reebok, all will serve to enhance the NHL brand, promote our players and offer hockey fans a unique multi-sensory shopping experience."

"The NHL has some of the most dedicated and passionate fans in all of sports," said Matt O'Toole, President and Chief Executive Officer, Reebok Canada. "This venture will allow our brand to reach those consumers in new and exciting ways and will also serve to reinforce Reebok's relationship with the NHL."

The NHL and RBK store will carry a wide selection of NHL-licensed and Reebok branded apparel, outerwear, footwear and equipment.

CB Richard Ellis represented the NHL in the lease.

About the NHL

The National Hockey League, founded in 1917, is the second oldest of the four major team sports leagues in North America. Today, the NHL consists of 30 Member Clubs, each reflecting the League's international makeup, with players from more than 20 countries represented on team rosters. According to a Simmons Market Research study, NHL fans are educated, tech-savvy and the youngest of all of the fans of any other professional sport. The NHL entertains more than 100 million fans each season in-arena and through its national television -- VERSUS, NBC, TSN, CBC, RDS, RIS, NHL Network and HDNet -- and radio -- Sirius and XM Radio -- partners. Through the NHL Foundation, the League's charitable arm, the NHL raises money and awareness for Hockey Fights Cancer, Hockey's All-Star Kids and NHL Diversity, and supports the charitable efforts of all NHL players. For more information on the NHL, log on to

About Reebok

Reebok International, based in Canton, Mass., is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. A subsidiary of the adidas Group, the company operates under the Reebok, CCM, Jofa, and Koho brands. For more information, visit Reebok at

NHL is a registered trademark and the NHL Shield is a trademark of the National Hockey League. All Rights Reserved.

Contact Information


    National Hockey League
    Nirva Milord
    (212) 789-2123

    Reebok International
    Diane Pelkey
    (781) 401-7790