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NSR Projects 4% Growth in Commercial Transponder Demand for 2006
Commercial Satellite Industry to Generate US$8.4 Billion by 2011 From Leased C- and Ku-Band Capacity
| Source: NSR
CAMBRIDGE, MA -- (MARKET WIRE) -- October 31, 2006 -- Northern Sky Research (NSR) today released
its newest market survey and forecast report "Global Assessment of
Satellite Demand, 3rd Edition: A Demand-Driven, Region-Specific Analysis of
the Commercial Geostationary Satellite Transponder Market for 2005-2011."
This report is the 3rd Edition of what has become an industry standard for
the independent analysis of drivers and restraints on the commercial
satellite capacity leasing market. This completely updated study provides a
highly granular evaluation of demand for C-, Ku- and Ka-band satellite
transponder capacity for seven specific satellite applications in twelve
distinct regional markets. The study also offers some of the most in-depth
and detailed analyses available to both those inside the industry and for
the financial markets seeking to understand the underlying business
potential.
NSR's research for this report indicates that demand for commercial C- and
Ku-band capacity will grow on a global basis at the average annual rate of
3.2%. Between 2005 and 2011, almost 900 additional transponders of capacity
will be leased for a large variety of satellite services. This growth will
push the industry's annual revenues for leased capacity from US$6.7 billion
in 2005 to over US$8.4 billion in 2011.
"Broadcasting and video services will account for four out of every five
new dollars generated by the commercial satellite sector in the coming six
years," remarked Patrick French, Senior Analyst for NSR and author of the
report. "Regions that are particularly strong include North America, South
Asia and Central & Eastern Europe, all of which are seeing rapid expansion
in the use of commercial capacity for Direct-to-Home and other consumer
video services."
In order to reach its conclusions on the market, NSR structured its
research such that over 200 separate demand forecasts were generated so
that a wealth of detailed information could be extracted from the
commercial satellite market and provide the insights needed for companies
to build successful business models. Separate regional C- and Ku-band
demand forecasts were undertaken for each of the major satellite
applications investigated in the study. These applications include video
distribution, DTH, video contribution & occasional use television (OUTV),
telephony & carrier, broadband, narrowband VSAT and a group of other niche
satellite services. Whenever possible, NSR made use of a bottom-up market
assessment methodology so that the root demand drivers and restraints would
feed directly into the market assessment.
NSR has also long recognized that the commercial satellite industry is more
a collection of regional markets than a unified global business. As such,
all assessments were built-up starting on specific regional trends in order
to obtain the global overview. The regions addressed in the study include:
North America, Central America & Caribbean, South America, the Atlantic
Ocean Region, Western Europe, Central & Eastern Europe, the Middle East &
North Africa, Sub-Saharan Africa, East Asia, South Asia, Southeast Asia,
and the Pacific Ocean Region.
Beyond NSR's own analysis of the market, this study is seen as a tool to be
used by its clients in their own assessments of commercial satellite
services. For this reason, NSR includes all of the study data in Excel
files, along with a point-by-point forecast methodology, which allows
readers to manipulate the data to suit their own internal forecast needs
and their view on how each separate satellite application will develop in
the twelve distinct regional markets. For additional information on this
report, including a full table of contents, list of exhibits, and executive
summary, please visit www.nsr.com or call NSR at 617-576-5771.
NSR is an international market research and consulting firm specializing in
satellite and wireless technology and applications. NSR primary areas of
expertise include satellite technology, IP applications, wireless
convergence and broadcast services. With extensive expertise in all
regions and a number of broadband sectors, NSR is a leading provider of
in-depth market insight and analyses.