SOURCE: Zerofootprint


November 04, 2009 08:00 ET

Nadel Phelan to Promote Zerofootprint's Environmental Measurement and Benchmarking Solutions

Innovator of Carbon and Water Footprinting Solutions Leverages PR Firm's Environmental and Vertical Market Expertise

SCOTTS VALLEY, CA--(Marketwire - November 4, 2009) - Zerofootprint, a leading developer of tools to measure and reduce the environmental footprint of individuals and organizations of all sizes, today announced the selection of Nadel Phelan, Inc. as its public relations firm of record.


--  Zerofootprint was founded with the goal of empowering communities,
    businesses and organizations to live ingeniously in a low carbon world.
--  Zerofootprint Foundation was founded in 2005, with the aim of using
    technology to engage communities around climate change, and to pursue
    opportunities that uphold values of economic development, risk management,
    research and advocacy.
--  Zerofootprint Software develops enterprise carbon management solutions
    for corporations and multinational organizations, including VELO, the
    industry's most innovative enterprise carbon management software solution.
--  Zerofootprint recently announced VELOlite, a cost-effective, entry-
    level software solution designed for small and medium sized, single
    location businesses as well as VELOmetrics, an innovative industry first
    using VELO's capabilities to create benchmarks both internally and across a
    wide variety of organizations in a cost effective and anonymous manner.
    Zerofootprint enables organizations and individuals to make informed
    decisions in targeting carbon reduction projects with a relative ranking
    against industry peers.

Supporting Quotes:

--  "As we continue to expand our customer base and develop new solutions,
    we look forward to working with Nadel Phelan to enable organizations of all
    sizes to find innovative ways to reduce their environmental footprints,"
    said Dr. Ron Dembo, CEO and founder of Zerofootprint. "It is the
    responsibility of every organization and individual to be aware of their
    impact on the environment. With these Zerofootprint solutions, it is easier
    and more affordable than ever to measure, report, manage, compare and most
    importantly, reduce our impact on the planet."
--  "As environmental impact measurement and benchmarking increasingly
    become a priority due to an increase in compliance requirements and
    corporate social responsibility, Zerofootprint is emerging as a leader in
    this rapidly growing field," said Paula Phelan, CEO of Nadel Phelan. "Its
    innovative VELO technology provides state-of-the-art tools for
    organizations to measure and interpret environmental impact. We look
    forward to working closely with Zerofootprint to increase visibility and
    industry thought leadership for the company and its executive team."

Supporting Resources:

--  Nadel Phelan, Inc.:
--  Nadel Phelan Green Technology:
--  Zerofootprint:

About Zerofootprint

Zerofootprint is an organization dedicated to a mass reduction in global environmental impact. It provides software and services to individuals, governments, universities, and corporations to measure and manage their carbon footprint and engage employees and citizens worldwide in combating climate change. More information:

About Nadel Phelan

Founded in 1993, Nadel Phelan, Inc. specializes in comprehensive public relations for a roster of clients ranging from venerable industry giants to innovative startups. By combining high-level industry knowledge with in-depth technology experience, Nadel Phelan provides its clients with the strategic and tactical services necessary to establish and maintain global marketplace awareness essential in obtaining and preserving a competitive edge. Nadel Phelan is headquartered in Silicon Valley, California with offices in New York, Hong Kong and London. For more information please visit or call 831-439-5570.

Contact Information