SOURCE: Fashion For Relief

February 04, 2010 10:50 ET

Naomi Campbell's Fashion For Relief™ - Haiti NYC, 2010: Superstars Walk the Runway to Help Save Lives of Mothers and Babies in Haiti

American Express Provides Cardmembers With Exclusive Access to Purchase Tickets Starting 10 AM Tomorrow at Ticketmaster.com

NEW YORK, NY--(Marketwire - February 4, 2010) - Naomi Campbell's Fashion For Relief™, a spectacular charity fashion show and auction, is back for 2010, taking centre stage at this year's Mercedes-Benz Fashion Week on the evening of February 12th at 7:00 PM. The star-studded runway show and auction will be held in aid of CARE to raise crucial funds towards rebuilding Haiti's healthcare system for mother and children. American Express Cardmembers will have exclusive access to purchase tickets before the general public for $100 and $150 starting tomorrow, February 5 at 10:00 AM at www.Ticketmaster.com.

The runway show will be hosted by Sarah Ferguson, Duchess of York and will feature internationally recognized designers, celebrities and VIPs. All the donated garments will be auctioned online at NET-A-PORTER starting February 15th. The donation is tax deductible and 100% of the event ticket sales will benefit CARE.

Fashion For Relief™ will bring together, on the catwalk, top international faces of fashion, music, film, TV, sports and society. The show will feature glamorous clothes by the world's most renowned and respected fashion designers.

Naomi Campbell says, "I am deeply saddened by the recent tragedy in Haiti. So many have been killed and severely affected by the earthquake -- women and children in particular are most vulnerable in disasters. Fashion is universal, personal and touches everyone. Our aim is to use this season's catwalk shows in New York to reach people and help raise crucial funds to help save the lives of women and children."

This show is a once in a lifetime opportunity to experience the thrill of a world-class fashion show up close and personal, while supporting an extremely important and worthy cause. Funds raised at Fashion For Relief™ will be used directly to help rebuild the Haitian healthcare system for mothers and babies.

"IMG is committed to using its platform of events and talent to support the relief efforts in Haiti. What Naomi is doing within the fashion industry for this cause, not only bringing much needed aid but also attention and visibility to some of the most vulnerable victims, is truly important," said IMG Models Worldwide SVP and Managing Director Ivan Bart. "We are proud to represent Naomi and applaud the time and energy she has devoted to this, as well as the relief efforts in New Orleans, Mumbai and elsewhere."

"American Express is proud to join Naomi Campbell's Fashion For Relief to help bring together some of the boldest names in the industry for a wonderful cause," said Jessica Igoe, Director of Global Sponsorship Marketing, American Express. "We are continually looking to connect our Cardmembers with the passions and experiences that they love and we are honored to connect them with an amazing fashion experience under the Tents that will ultimately provide great assistance to the people of Haiti."

Fashion For Relief™-Haiti NYC, 2010 is being produced by Kevin Krier & Associates. Jewelry generously provided by Chopard. Styled by Rachel Zoe, hair by Orlando Pita, and make up by Charlotte Willer for Maybelline New York.

Fashion For Relief™

Set up four years ago to demonstrate the kind of contributions the fashion community can make, the first Fashion For Relief™ show was held in 2005 in New York City during their fashion week, and raised more than $1 million dollars for the Hurricane Katrina relief. In 2007 the event, held in London, raised an amazing £1million for the Rotary Flood & Disaster Appeal. In 2008, Naomi teamed up with Sarah Brown for the first time to host an unforgettable Fashion For Relief™ raising thousands for The White Ribbon Alliance and raising awareness of the charity. Last year Fashion For Relief™ travelled to Mumbai, India and Dar Es Salaam, Tanzania.

Past participants and supporters include: Beyonce, Boy George, Cheryl Cole, Cilla Black, Christian Slater, Claudia Schiffer, Erin O'Connor, Faye Dunaway, Iman, Jamelia, Jessica Stam, Kate Moss, Yasmin Le Bon, Ronan Keating, Kelly Osbourne, Lily Cole, P. Diddy, Princess Beatrice, Rio Ferdinand, The Duchess of York, Joaquin Cortes, Tyson Beckford and many more.

About American Express

American Express Company is a leading global payments and travel company founded in 1850. To learn more about American Express' special access to the world of fashion and other exciting entertainment offers, follow @AmericanExpress on Twitter, become a fan of American Express on Facebook and visit www.americanexpress.com/entertainment.

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