NATIONAL BANK OF CANADA
TSX : NA

NATIONAL BANK OF CANADA

November 15, 2007 09:59 ET

National Bank Computer Application Honoured at the Canadian Information Productivity Awards

MONTREAL, QUEBEC--(Marketwire - Nov. 15, 2007) - National Bank (TSX:NA) took Silver at the 2007 Canadian Information Productivity Awards in the Organizational Transformation category for its Client Management Opportunities (CMO) computer application on November 14, in Toronto.

Used by more than 1,900 financial advisors at National Bank, this tool makes it possible to obtain an overview of each client's individual profile. With this information readily at hand, advisors can propose more personalized services and banking products that better reflect their clients' needs.

"In addition to improving the effectiveness of our service offering and increasing client satisfaction, implementing this application has enabled the Bank to cut its paper consumption by more than 120 tons a year, which represents approximately 2,750 trees," stated Alice Keung, Senior Vice-President and Chief Information Officer - Information Technology at National Bank.

As the premier innovation awards program in Canada, the Canadian Information Productivity Awards (CIPA) celebrates visionary organizations in the IT sector that have designed leading-edge IT solutions to maximize operating efficiency. Winners are chosen for the importance they place on customer centricity, collaboration, organizational transformation and innovation in the context of an ever-changing global market.

About National Bank of Canada

National Bank of Canada is an integrated group which provides comprehensive financial services to consumers, small and medium-sized enterprises and large corporations in its core market, while offering specialized services to its clients elsewhere in the world. National Bank offers a full array of banking services, including retail, corporate and investment banking. It is an active player on international capital markets and, through its subsidiaries, is involved in securities brokerage, insurance and wealth management as well as mutual fund and retirement plan management. National Bank has more than $124 billion in assets and, together with its subsidiaries, employs 17,169 people. The Bank's securities are listed on the Toronto Stock Exchange (NA). For more information, visit the Bank's website at www.nbc.ca.

The telephone number provided below is for the exclusive use of journalists and other media representatives.

Contact Information

  • National Bank of Canada
    Denis Dube
    Director-Public Relations
    514-394-8644