SOURCE: Natural Harmony Foods, Inc.

November 15, 2006 08:00 ET

Natural Harmony Foods to Debut SoLean® Brand Sandwiches in January 2007

Convenience, Taste & Nothing Artificial Are the Promise of New SoLean® Breakfast Muffin and SoLean® Cheeseburger

FORT LAUDERDALE, FL -- (MARKET WIRE) -- November 15, 2006 -- Natural Harmony Foods, Inc. (PINKSHEETS: NHYF), a producer and marketer of unique, natural protein foods, announced today that it will debut a new line of SoLean® sandwich products in January 2007.

The new, microwaveable line initially will consist of the SoLean® Breakfast Muffin -- a SoLean® sausage patty, reduced fat cheese and cholesterol-free egg on a whole grain English muffin; and the SoLean® Cheeseburger -- a SoLean® beef patty with reduced fat cheese on a whole grain hamburger bun.

Natural Harmony Foods' management team successfully presented the product concepts to major distributors Tree of Life, United Natural Foods, Millbrook and Kehe as well as retailers Safeway, SuperValu, Ahold and Weis Markets last week. This followed a chain of presentations over the past several weeks for such leading regional and national frozen food retailers as Wakefern, FoodTown, Pathmark, Wal-Mart, Kings, Big Y and Giant Eagle to foster potential channel partnerships.

Prepared to Natural Harmony Foods' exacting standards for quality, SoLean® sandwich products will be made using only all-natural, heart-healthy ingredients and nothing artificial. SoLean® sandwiches will have about half the calories and 75 percent less fat and saturated fat than similar sandwich products from quick service restaurants.

Natural Harmony Foods has produced a television commercial highlighting this comparison to support the launch and reports that the company's products have been very well received among both wholesalers and retailers, with one buyer calling them a "no-brainer."

"Our retail partners helped us identify a unique market need for healthy and convenient sandwich alternatives, and we believe we've responded creatively and effectively with our new SoLean® sandwich line," said Sam Dewar, CEO and founder of Natural Harmony Foods. "Ready to eat in seconds, SoLean® sandwiches promise the ultimate in convenience, taste and nutrition."

Natural Harmony Foods' SoLean® brand products combine the taste and nutrition of real, natural meat -- raised without growth-promoting hormones and fed an all-vegetable diet -- with heart-healthy soy protein. SoLean® products are low in fat, saturated fat, calories and cholesterol, yet since meat is the first ingredient, they deliver a meaty taste and texture absent in soy-based foods.

At present, the line consists of SoLean® Flame Broiled Beef Patties and SoLean® Breakfast Pork Patties, with as many as five additional items expected to be added to the line within the next year. SoLean® brand products currently are available in the meat department freezer cases at nearly 1,200 supermarket locations nationwide.

About Natural Harmony Foods

Natural Harmony Foods, Inc. (PINKSHEETS: NHYF) is an innovative food company dedicated to producing healthy, flavorful, convenient foods that fit the lifestyles of individuals looking to make better, health conscious diet choices without sacrificing taste. For more information about Natural Harmony Foods, SoLean® products, and helpful Internet links, please visit www.naturalharmonyfoods.com. NHYF Shareholders are encouraged to register on the "Investor Relations" page to receive ongoing Natural Harmony Foods news updates, and/or search "NHYF" on www.pinksheets.com for current financial information on the company.

"Forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995 may be included in this release. These statements relate to future events or our future financial performance. These statements are only predictions and may differ materially from actual future results or events. Natural Harmony Foods disclaims any intention or obligation to revise any forward-looking statements whether as a result of new information, future developments or otherwise. Important risk factors -- including, but not limited to, risks associated with changes in general economic and business conditions, actions of our competitors, the extent to which we are able to develop new products and markets for these, and changes in our business strategies -- could cause actual results to differ from those contained in forward-looking statements.

Contact Information

  • Investor Contact:
    Jesus Rodriguez
    305.776.4535