SOURCE: NeoMedia Technologies, Inc.

November 05, 2007 09:00 ET

NeoMedia's Gavitec Forms Alliance With Ryanair and Ticket Text to Bring Mobile Ticketing to the European Market

Mobile Ticketing Takes Off! -- In Cooperation With the Airline Ryanair and the Web Portal for Mobile Ticketing Ticket Text, NeoMedia's Gavitec AG -- Mobile Digit Revolutionizes Ticket Sales, Europe-Wide

AACHEN, GERMANY; DUBLIN, IRELAND and ATLANTA, GA--(Marketwire - November 5, 2007) - Gavitec AG - mobile digit; a leading provider of mobile technologies and marketing solutions and a wholly owned subsidiary of NeoMedia Technologies, Inc. (OTCBB: NEOM); the global leader in camera-initiated transactions for mobile devices, today announced that together with Ryanair; Europe's largest low fares airline, and Ticket Text; a Dublin-based provider of one of the world's first mobile event ticket services, formed a strong alliance to bring mobile ticketing to the European market and offer a clear solution to existing expensive and ineffective paper ticketing systems.

The principle is simple; both websites of Ryanair and Ticket Text are linked to each other. About 52 million Ryanair passengers can access a whole range of low cost event tickets provided by Ticket Text all over Europe. NeoMedia's Gavitec scanners then read the mobile tickets at the event site.

Mobile ticketing is becoming increasingly popular world-wide. Fans and concert goers buy their ticket on the internet and receive a text message with a two-dimensional code (e.g. Data Matrix codes) on their mobile phone display. NeoMedia's Gavitec scanners then read and validate the code at the entry point to the venue.

Dr. Christian Steinborn, President and COO of NeoMedia Technologies commented: "The future belongs to mobile ticketing. Our cooperation with Ryanair and Ticket Text creates a compelling offering which will push forward mobile ticketing enormously using Gavitec's code-reading systems and software for mobile applications."

Tim Delaney, Ticket Text's chairman added, "We are delighted to announce this alliance with Gavitec AG - mobile digit, a NeoMedia Technologies company. Our combined solution presents a clear and compelling offering to both venue managers and event customers. Ryanair's 50 million customers will be offered low-cost tickets for concerts, sports, theatres, galleries, and exhibitions in Ireland, UK, and the rest of Europe."

NeoMedia's Gavitec offers full-service solutions for the application of mobile ticketing, ranging from scanners to corresponding software with their technology offering various opportunities for innovative and cost-effective marketing campaigns, such as using new channels of distribution and a more targeted and well directed sales approach with precise response evaluation.

About Gavitec AG - mobile digit, a NeoMedia Technologies Company

Gavitec AG - mobile digit, a NeoMedia Technologies company (OTCBB: NEOM), is a leader in development and distribution of mobile scanners and software for mobile applications. Located in Germany, Gavitec provides standardized and individual solutions for mobile marketing, couponing, ticketing and payment systems. NeoMedia Technologies, Inc. is the global leader in optically initiated wireless transactions, bridging the physical and mobile world with innovative direct to web technology solutions. To provide a robust high-performance infrastructure for the processing of optical codes NeoMedia extends their offering with award winning Gavitec technology. To learn more visit www.neom.com, www.qode.com, and www.mobiledigit.de

About Ticket Text

Ticket Text (www.ticket-text.com) is a Dublin-based start up company that is backed by a collection of Europe's leading entertainment companies and individuals. It has a dynamic approach to ticketing and is staffed by an innovative young team from the music, mobile, internet and ticketing industries. In July, Ryanair, Europe's largest low fares airline, and Ticket Text announced an agreement that will provide Ryanair's 52m customers with low-cost tickets for concerts, sport, theatres, galleries and exhibitions in Ireland, UK and the rest of Europe.

About Ryanair

Ryanair is Europe's largest low fairs airline with 23 bases and 559 low fare routes across 26 countries. Ryanair currently employs a team of 4,800 people and expects to carry approximately 50m scheduled passengers in the current fiscal year.

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.

Contact Information

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