SOURCE: MarketLive

MarketLive

January 19, 2010 09:00 ET

NeoStrata Launches New Skincare eCommerce Site on MarketLive

New Skincare Destination Website Attracts and Educates Customers With an Easy, Engaging Shopping Experience Coupled With Streamlined Administration

PETALUMA, CA--(Marketwire - January 19, 2010) - MarketLive, Inc., a leading eCommerce software and service provider for midsized specialty retailers, today announced NeoStrata Company, Inc. (www.neostrata.com), a leading provider of advanced cosmetic dermatology products and expert skincare advice, has launched its new eCommerce website on the MarketLive v5.7 Intelligent Commerce platform.

The new site creates an exciting and educational shopping destination where customers can learn about and purchase NeoStrata's clinically proven skincare products. The site also automates several online processes allowing NeoStrata to focus more attention on continually improving the shopping experience, building the company's brand awareness, and educating customers with information such as ingredient profiles, real-life before and after photos, and details about the latest skincare technologies.

"Our customers are very loyal and our goal is to provide an engaging shopping experience for them," said Michelle Mooney, Senior eCommerce Marketing Manager for NeoStrata. "MarketLive helped us achieve our goal by creating a robust, flexible, and dynamic eCommerce site that we can use as a platform to meet our current and future needs. We look forward to leveraging MarketLive's strategic expertise and proven best practices to continue to grow our online business."

By leveraging MarketLive's Intelligent Commerce platform, NeoStrata can easily update and edit its own web pages, encouraging consumers to visit regularly for fresh content. In addition, the new site organizes existing product lines -- NeoStrata, Exuviance, CoverBlend, NeoCeuticals, and Psorent -- into targeted shopping areas so visitors can purchase products by a specific brand, skin type or concern. These streamlined navigation paths make it easier for customers to find the appropriate products in fewer clicks. NeoStrata's product detail pages also include snapshot references of product features and benefits along with the ingredients and complementary products, making it easier for customers to determine which products to purchase.

"Overall, our customers have been much more engaged with the site and we have already experienced an increase in the number of views and minutes spent on each page," added Mooney. "Our customers and partners have also commented that they love the clean, modern layout and beautiful look and feel of the new site."

In addition to the site's structure and design, backend maintenance is more automated so NeoStrata can plan and execute marketing offers and promotions with ease. NeoStrata anticipates launching new marketing programs in 2010 that will enable more personalized communication and allow the company to build long-lasting relationships with customers.

"It is satisfying to work with companies such as NeoStrata that clearly understand their customers and that want to create the best online experience possible for them," said Mark Pierce, CEO of MarketLive. "The new site, built on MarketLive's intelligent commerce platform, is a huge step forward in meeting NeoStrata's goals and we look forward to working with them as they implement even more innovative ideas to extend their brand and improve the customer experience online."

About MarketLive

Since 1995, MarketLive, Inc. (www.marketlive.com) has provided enterprise-class eCommerce retail technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® eCommerce Suite and MarketLive's best practices-based Intelligent Selling® methodology enable merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates. The MarketLive platform is the most retail-targeted, fully featured, customizable eCommerce solution on the market today. MarketLive powers successful retail eCommerce sites, including Peruvian Connection, Bon-Ton Stores, Sports Chalet, Vanity Shops, Gaiam, NeoStrata, and Party City and many others.

About NeoStrata

NeoStrata Company Inc. (www.neostrata.com), located in Princeton, NJ develops and markets a comprehensive range of clinically-proven, dermatologist developed skin care products featuring unsurpassed Polyhydroxy Acid technology to meet the needs of every skin type. These advanced therapeutic and cosmetic dermatological products are available worldwide through consumer outlets, physician's offices and spas.

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