SOURCE: Neolane, Inc.

December 10, 2007 09:00 ET

Neolane Asks: Is Your Marketing Automation Strategy a House of Cards?

Neolane Promotes "10 Point Challenge" at NCDM Conference & Exhibition

LAS VEGAS, NV--(Marketwire - December 10, 2007) - NCDM 2007 Conference & Exhibition (booth #306) -- As your company's marketing efforts grow and expand into new channels, such as email or mobile, Neolane, Inc. asks: Is your marketing automation strategy a house of cards -- precariously assembled, unsturdy and prone to collapsing under pressure? If this scenario sounds familiar, Neolane, the software company for new-generation marketing, can help.

Neolane is the only enterprise marketing software platform that effectively unites emerging technologies with traditional channels to create an optimal customer experience, improve marketing effectiveness and drive revenue. Neolane will provide demonstrations and discuss customer case studies at the NCDM 2007 Conference & Exhibition (booth #306).

At the event, Neolane will also promote a special "10 Point Challenge" aimed at helping diagnose whether an organization's marketing automation system adequately meets the demands of today's direct marketers. The goal of the Challenge is to help determine how current marketing efforts measure up against factors such as affordability, flexibility and ability to seamlessly handle emerging marketing technologies. For more information about Neolane, or to learn more about its 10 Point Challenge, visit www.neolane.com.

NCDM 2007 Conference & Exhibition is taking place December 10-12, 2007 at the Mandalay Bay Resort in Las Vegas. For more information about the event, visit http://www.ncdmevents.com

About Neolane

Neolane drives marketing that delivers, with the only enterprise marketing software that enables companies to integrate emerging technologies such as mobile with traditional channels. Neolane provides a single, open platform encompassing all the essentials for managing campaigns, leads, dynamic content, marketing resources, customer data and analytics. More than 100 of the world's most innovative marketers including Accor Hotels, EMI Music, Sephora and Virgin Megastores use Neolane to improve effectiveness and drive revenue via cross-channel, personalized marketing. Visit www.neolane.com.

Copyright © 2007 Neolane, Inc. All Rights Reserved. All other brand names, product names, or trademarks belong to their respective holders.