SOURCE: Neolane, Inc.

May 01, 2008 09:10 ET

Neolane Included in Leading Analyst Firm's Magic Quadrant for Multichannel Campaign Management

NEWTON, MA--(Marketwire - May 1, 2008) - Neolane, Inc., the software company for new-generation marketing, today announced it has been included by Gartner, Inc. in the analyst firm's "Magic Quadrant for Multichannel Campaign Management, 2008"(1) report in the Niche Players Quadrant.

Gartner defines multichannel campaign management processes as those that "enable companies to communicate offers to customer segments across a multichannel environment, such as direct mail, call centers, Web sites, e-mail and communities. This can include integrating marketing offers/leads with sales for execution."

"Inclusion in this Magic Quadrant is a solid achievement for Neolane, a company that has only recently expanded beyond its European roots to shake up the U.S. enterprise marketing software landscape. We feel this report highlights the strong growth potential of the multichannel campaign management market, as well as marketers' increasing awareness of the measurable value driven by more customized, two-way dialogue with customers -- certainly areas we have seen Neolane demonstrate relevant expertise," said Patrick McHugh, executive vice president, Neolane, Inc. "Neolane continues to develop significant traction in North America among business-to-business and business-to-consumer companies that are aggressively moving to utilize dynamic content to create more personalized, coordinated communications across multiple channels, including the adoption of new mobile marketing strategies."

According to Gartner, "The leading campaign management vendors provide breadth and depth in support of multichannel campaigns but will face continued pressure from the niche players that are increasing their capabilities and focus on addressable, two-way interaction channels, such as mobile devices and the Web, in an on-demand environment."

Neolane's Unified Approach to Personalized, Multichannel Marketing

Differentiated by its focus on personalization and ability to coordinate multichannel marketing campaigns across traditional and emerging media (like mobile), Neolane's enterprise marketing software provides a single platform that unifies activities associated with multichannel campaign management, lead management, dynamic content management, marketing resource management and analytics.

Neolane's roots are in digital marketing and dynamic content, making the company more experienced and capable of combining approaches for traditional and emerging channels. Neolane has unmatched experience in emerging channels and can easily combine direct mail, email, web personalization, digital printing, WAP Push, and mobile applications like SMS ("Short Message Service" or text messaging) and MMS ("Multimedia Message Service") into a single, highly orchestrated marketing program.

Inclusion in the Magic Quadrant furthers Neolane's rapid accumulation of industry evaluation and recognition in North America. Technology Marketing Corporation's (TMC) Customer Interaction Solutions® magazine named Neolane's enterprise marketing platform a 2008 CRM Excellence Award winner. Neolane also won a database excellence award for Multichannel Marketing Achievements with customer Packard Bell at the 2007 National Center for Database Marketing (NCDM) Conference in December.

About the Magic Quadrant

The Gartner Magic Quadrant is copyrighted 2008 by Gartner, Inc., and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Neolane

Neolane drives marketing that delivers, with the only enterprise marketing software that enables companies to integrate emerging technologies such as mobile with traditional channels. Neolane provides a single, open platform encompassing all the essentials for managing campaigns, leads, dynamic content, marketing resources, customer data and analytics. More than 100 of the world's most innovative marketers including Accor Hotels, EMI Music, Sephora and Virgin Megastores/zavvi use Neolane to improve effectiveness and drive revenue via cross-channel, personalized marketing. Visit

(1) Gartner Research "Magic Quadrant for Multichannel Campaign Management, 2008" by Adam Sarner, April 25, 2008.

Copyright © 2008 Neolane, Inc. All Rights Reserved. All other brand names, product names, or trademarks belong to their respective holders.