SOURCE: Neolane, Inc.

January 24, 2008 14:27 ET

Neolane and Packard Bell Host Webinar, "Increasing Customer Lifetime Value via Multi-Channel Marketing"

Companies Recently Recognized for Their Successful Multi-Channel Marketing Efforts With a Joint NCDM Database Excellence Award

NEWTON, MA--(Marketwire - January 24, 2008) - Neolane, Inc., the software company for new-generation marketing, today announced details of its upcoming webinar with Packard Bell, one of the world's leading PC manufacturers. Attendees will learn tips for building valuable, long-term customer relationships through more personalized, coordinated multi-channel marketing strategies. Packard Bell and Neolane were recently recognized by the Direct Marketing Association (DMA) and DIRECT magazine with an NCDM Database Excellence Award for their successful multi-channel marketing efforts.

Who:    Bert-Jan Aarnink, senior manager, web operations, Packard Bell
        Patrick McHugh, executive vice president of North American
        Operations, Neolane, Inc.

What:   This webinar will focus on Packard Bell's strategy for increasing
        customer lifetime value.  As a first step, the company had to forge
        better direct relationships with their customers, most of whom
        bought from retailers.  Using enterprise marketing software from
        Neolane, Packard Bell embarked on an ambitious initiative to build
        and automate a customer dialogue based on time and purchase
        triggers.  The effort spanned multiple countries and eight
        languages.  Attendees will learn how Packard Bell:

        --  Identified 33 percent of new retail customers (up from
            virtually zero)
        --  Established a new high-margin revenue stream by selling add-ons
        --  Increased customer lifetime value by 50 percent

When:   Tuesday, January 29, 2008 at 10:00 a.m. PT/1:00 p.m. ET

Where:  To register for this exclusive webinar event, sponsored by Neolane,


Neolane drives marketing that delivers, with the only enterprise marketing software that enables companies to integrate emerging technologies such as mobile with traditional channels. Neolane provides a single, open platform encompassing all the essentials for managing campaigns, leads, dynamic content, marketing resources, customer data and analytics. More than 100 of the world's most innovative marketers including Accor Hotels, EMI Music, Sephora and Virgin Megastores use Neolane to improve effectiveness and drive revenue via cross-channel, personalized marketing. Visit

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