SOURCE: Neolane, Inc.

October 23, 2007 15:06 ET

Neolane to Present at eMarketing Conference

Neolane EVP Patrick McHugh to Address Mobile and Email Marketing Strategies During Panel and Educational Sessions

NEWTON, MA--(Marketwire - October 23, 2007) - Neolane, Inc., the software company for new-generation marketing, today announced that Patrick McHugh, executive vice president of North American Operations, will present alongside other industry thought leaders on a panel addressing actionable ideas, strategies and tactics for effective Internet marketing at the eMarketing Association's eMarketing Conference, scheduled to take place October 23-24, 2007 in Atlanta. McHugh will also deliver a presentation entitled, "New Generation Email Marketing: Integrating the Mobile Device" in a separate session.

Day 1

Who:    The industry panel will feature Patrick McHugh, executive vice
        president of North American Operations, Neolane, Inc. Other
        panelists will include: Darryl Gehly, executive vice president,
        Molecular; Jeff Hilimire, president, Spunlogic; Simms Jenkins,
        founder and principal, BrightWave Marketing; Daniel Khabie, CEO,
        Digitaria; Bill Nussey, president and CEO, Silverpop; and Joe
        Schab, CEO, Creative Digital Group.

What:   Panelists will debate and discuss actionable ideas, strategies
        and tactics for effective Internet marketing.

When:   October 23rd at 4:30 p.m.

Where:  eMarketing Conference, Doubletree Hotel Buckhead in Atlanta

Day 2

Who:    Patrick McHugh, executive vice president of North American
        Operations, Neolane, Inc.

What:   Education session, "New Generation Email Marketing: Integrating
        the Mobile Device"

        Email marketing is a tried and true element of any outbound
        marketing campaign, and savvy marketers are giving it a boost
        by embracing a new generation of marketing tactics -- those that
        include the mobile device as a communications channel.

        In this session, McHugh will discuss this emerging marketing
        opportunity, and provide tips and tricks from the trenches to help
        marketers establish new measurement metrics, understand new
        audience types, and develop engagement methods to effectively
        integrate the mobile channel into the traditional marketing mix.
        He'll highlight real-world success stories from Europe's leading
        brands, such as EMI Music, AXA Bank and French Post, that have
        been on the cutting edge of mobile marketing for years.

When:   October 24th at 4:30 p.m.

Where:  eMarketing Conference, Doubletree Hotel Buckhead in Atlanta

ABOUT PATRICK MCHUGH

As executive vice president of North American Operations, Patrick McHugh oversees sales and operations for Neolane, Inc. McHugh is responsible for helping companies understand the strategic value of integrating emerging marketing technologies with traditional channels to drive revenue. McHugh is a recognized visionary in CRM, direct marketing, analytics and data-warehousing. He has more than 20 years of experience in customer marketing, sales operations, and senior management with groundbreaking software and services firms including Exchange Applications, Authentica (now part of EMC) and Outstart, Inc.

ABOUT NEOLANE

Neolane drives marketing that delivers, with the only enterprise marketing software that enables companies to integrate emerging technologies such as mobile with traditional channels. Neolane provides a single, open platform encompassing all the essentials for managing campaigns, leads, dynamic content, marketing resources, customer data and analytics. More than 100 of the world's most innovative marketers including Accor Hotels, Alcatel-Lucent, EMI Music, Sephora and Virgin Megastores use Neolane to improve effectiveness and drive revenue via cross-channel, personalized marketing. Visit www.neolane.com.

Copyright © 2007 Neolane, Inc. All Rights Reserved. All other brand names, product names, or trademarks belong to their respective holders.