SOURCE: Howcast Media

Howcast Media

June 22, 2010 12:16 ET

Nestlé Middle East Partners With Howcast to Provide Arabic Language Lifestyle Content to Regional Consumers

Consumers Across the Arab World Can Now Access a Range of Instructional Videos Relevant to Their Health & Lifestyle Needs by Logging on to the Nestlé Family Website

DUBAI, UAE--(Marketwire - June 22, 2010) -  Instructional video company Howcast Media and Nestlé Middle East today announced that they have partnered to provide how-to videos relevant to the health and lifestyle needs of consumers in the region. Nestlé Middle East turned to Howcast to localize its instructional lifestyle content into Arabic and integrate the content into its regional site, Nestlé Family.

"We are committed to building meaningful, long-term relationships with our consumers. Doing so requires that we go beyond the commercial aspect of this process and establish a foundation that is deeper, and ultimately more beneficial to the consumers themselves," said Rakan Brahedni, New Media Relationship Specialist for Nestlé Middle East. "Having Howcast's videos on our regional website is a crucial contribution to our efforts of entertaining and educating our consumers on topics that not only have relevance to our brands, but also to their personal interests as well."

As the leading food, beverage, nutrition, health & wellness company in the world and in the region, Nestlé strives to continue its market leadership by providing superior products and promoting them with ongoing consumer communications. With how-to video titles from How To Make Chocolate Covered Strawberries to How To Use an Exercise Ball and beyond, Howcast's engaging and informative videos bolster Nestlé Middle East's web presence to better find and engage potential consumers. Howcast translated more than 70 helpful how-to videos into Arabic to provide regional consumers with helpful and engaging video content that complements the brands' identity and current website content.

"Nestlé recognizes that every company is now becoming a media company, providing information to consumers and constituents throughout a variety of channels," said Jason Liebman, CEO and Co-founder, Howcast Media. "Nestlé is a great example of a company that understands the opportunity to not only provide superior products, but also content that aligns with its brand identity to promote health and positive living."

About Nestlé
For over 140 years, Nestlé has been applying its nutrition expertise in the development of products that contribute to the health and wellness of consumers, evolving into the world's foremost Nutrition, Health and Wellness company. Headquartered in Vevey, Switzerland, Nestlé currently employs over 286,000 people in 456 factories and operations in almost every country around the globe.

"Good Food, Good Life" is the foundational philosophy upon which Nestlé continues to build an ever-increasing portfolio of quality brands that not only deliver on great taste, but on nutritional value as well. To that end, the company invests around USD 1.5 billion in research and development alone, every year.

Nestlé's portfolio of products includes Infant Nutrition, Milks, Soups, Bottled Water, Confectionery, Coffee, Beverage Creamers, Culinary and Breakfast Cereals.

About Nestlé Middle East
Following nearly 70 years of success and heritage since its first Middle East operation in Lebanon in the early 1930s, Nestlé Middle East was founded in 1997 in Jebel Ali Free Zone, Dubai, and now serves as a regional hub to fulfil the needs of the GCC, the Levant, Iran and Iraq markets.

To date, Nestlé has invested more than USD 400 million in the region, owning and operating 17 factories and 37 offices. These capital investments have contributed heavily to creating job opportunities, enhancing technological and manufacturing capabilities, and fostering national economies around the region.


For more Nestlé Middle East news, please visit You can also follow Nestlé Middle East on Twitter for continuous news updates:

About Howcast Solutions
In addition to creating the best how-to videos for broadband, mobile, and video on demand, Howcast offers an array of powerful, targeted, easy-to-implement video solutions for content providers, site publishers, and marketers. From customer support to internal training, brand awareness and product tutorials, Howcast is the top provider of creative instructional video content and smart distribution strategies for global brands, large organizations, up-and-coming startups, and government agencies. For additional information please visit or email

About Howcast Media
Howcast empowers people with engaging, useful how-to information wherever, whenever they need to know how. From How to Paint a Wall and How to Build a Snow Cave to How to Smart Mob, Howcast streams tens of millions of videos every month across its multi-platform distribution network. Approaching two million mobile app downloads across iPhone, iPad, Android, and BlackBerry mobile devices, Howcast is the #1 instructional content mobile application in the world. Howcast also offers an array of custom video solutions for content providers, site publishers, and marketers. Launched in 2008, Howcast is led by a senior management team with strong backgrounds in traditional and new media as well as technology, with offices in San Francisco and New York. To learn more, visit, and keep up with us on Twitter, Facebook, and our Blog.

Contact Information

  • Howcast Media Contact:
    Katy Zack
    Communications Manager
    Email Contact
    Phone: 646.558.0674

    Nestlé Middle East Media Contact:
    Raef Labaky
    Communication Director
    Email Contact
    Phone: +971(4)883-8000