January 15, 2008 08:59 ET

Nestlé USA and Vertical Branding Announce Two New Creative Assignments on XLNTads

Videographers and Content Creators Encouraged to Visit to Submit Videos and Earn Up to $20,000 If Their Ads Are Aired on National TV

CONSHOHOCKEN, PA--(Marketwire - January 15, 2008) - Consumer-generated content (CGC) company XLNTads has launched its online advertising platform and today announced its first brand-sponsored assignments on The company recruits talented ad creators to participate in CGA campaigns sponsored by top brands. Nestlé USA and Vertical Branding are just some of the brands that are leveraging XLNTads to tap into the voice of the consumer.

XLNTads connects brands with consumers who are passionate about and experienced with CGA while helping to boost the careers of budding amateur and semi-professional videographers and ad creators. "We see CGA as a powerful and rapidly expanding channel," said Tricia Bowles, Nestle Confections & Snacks. "The XLNTads environment provides us with an opportunity to interact with a community of talented people directly. We are looking forward to seeing a wide range of creative work."

XLNTads hosts and manages CGA campaigns in a safe and protected environment. Once the creative assignment is live on the site, brands kick back and watch qualified entries flood in. They also benefit from site traffic generated by up to 15 other brand-sponsored campaigns running simultaneously on the site. XLNTads offers easy access to all the materials creators need to develop ads.

Creators log into their personalized account to learn about new assignments, monitor their submissions and collaborate with other creators to share best practices. A hub of innovative energy, the site has already attracted and signed up over 1,500 creators anxious to take advantage of the campaigns posed by leading brands. If a videographer or content creator's ad is selected by the brands for national television airing, he or she can earn up to $20,000.

"XLNTads takes a unique approach to CGA by recognizing that success lies within the talent of the creators -- not solely in the budget of the marketers," said Kevin Nalty, XLNTads advisor and widely recognized videographer. "The keys to success in a consumer-generated world are great ideas from creative people, and XLNTads' approach ensures the best in the business are attracted and compensated for their efforts -- creating a win-win situation for the brand and the creator."

Nestlé USA has created its CGA assignment to promote its 100 Grand candy bar. Ad Creators can earn $5,000 if their ad is selected to run on the Internet and $20,000 if their ad makes it to national television. Vertical Branding has also signed on for its popular ZorbEEZ Towel, as seen on television. Vertical Branding hopes that XLNTads creators can bring fresh ad ideas to their advertising mix that will appeal to newer audiences. Ad Creators can earn up to $20,000 from this engagement as well.

To learn more about these and other CGA campaigns, or to participate, visit

About XLNTads

Based outside of Philadelphia, PA, XLNTads is run by a seasoned team of Internet marketing executives. The company was created in early 2007 to fill a void between the brand marketers and video creators engaged in the evolving world of consumer-generated advertising. Powered by Brightcove video hosting technology, provides brands with a fast, simple and cost-effective way to leverage the consumer-generated advertising boom. For creators it's a convenient way to interact with over a dozen major brands all in one place. Please visit for more information.

Contact Information

  • Media Contact:
    Carla Vicens
    blast! PR
    (919) 833-9975 x10
    Email Contact