SOURCE: NetBase

January 20, 2010 09:00 ET

NetBase Profiled by Outsell, Inc., Leading Advisory Firm to Publishing and Information Industries

Proprietary Report, "NetBase: Enabling the Next Stage of Information Consumption -- Today," Available for Download

MOUNTAIN VIEW, CA--(Marketwire - January 20, 2010) - NetBase, the Insight Discovery company, today announced that Outsell, Inc., the only research and advisory firm focused on the publishing and information industries, has profiled the company in one of its proprietary reports.

Outsell conducted interviews with company personnel, competitors and other players in the industry and a key customer, Elsevier, the world's leading publisher of science and health information. The ensuing 12-page report outlines the case for semantic search, highlights NetBase's role in the market and covers the actions that should be taken by research professionals.

Ned May, director and lead analyst for Outsell and author of the report writes that "disruption to any industry often arrives from the edges -- from the dark corners of a market where hard work rather than a loud voice is the main ingredient in the recipe for success. Removed from the specifics of today's debate, these corners produce new approaches to old problems that are unique enough to grab meaningful share when they eventually emerge... NetBase provides an example of just such potential to disrupt."

"It's exciting to see that after talking to key constituents in our space, Outsell not only understands our unique position, but validates our next-generation approach to search," said Jonathan Spier, CEO, NetBase. "This is very important to us as they have acknowledged our expertise in one of our target markets."

The report is now available for download, courtesy of NetBase: www.netbase.com/outsell

About NetBase

NetBase provides insight discovery tools that are changing the way people search. Its next-generation semantic technology reads sentences to surface insights from billions of sources in public and private online information. Patent-pending lenses provide context for search results and intelligently guide users to answers. NetBase solutions are assisting market researchers at Fortune 1,000 companies with netnography and social media understanding and enabling science, technology and medical (STM) publishers to enrich their documents for researchers. Five of the top ten consumer packaged goods companies, including Procter & Gamble, and two of the top three STM publishers, including Reed Elsevier, are using NetBase to find answers faster. Based in the heart of Silicon Valley, NetBase is a privately held company. For more information, visit: www.netbase.com.

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