SOURCE: NetPlus Marketing

September 22, 2006 10:05 ET

NetPlus Marketing President and CSO Denise Zimmerman and ValueClick GM David Yovanno to Provide Expertise for Integrating Behavioral Targeting at OMMA East

PHILADELPHIA, PA -- (MARKET WIRE) -- September 22, 2006 -- Today, top 50 interactive agency NetPlus Marketing and ValueClick Inc. (NASDAQ: VCLK), one of the world's largest online marketing companies, announced that the two companies will co-present a workshop on behavioral targeting at OMMA East 2006. Denise Zimmerman, president and CSO of NetPlus, will partner with ValueClick general manager of display advertising David Yovanno to provide real world insight into the marketing industry's hottest ticket.

The workshop, titled "Enhanced Behavioral Targeting with Integration and Scale," will be held on the second day of the conference; September 26 at 9:00 a.m. Denise and David will address the maturing behavioral targeting landscape as it becomes more sophisticated, more integrated and more scalable than ever. The panelists will help attendees get a better understanding of where behavioral targeting fits into the larger integrated marketing mix and how leading marketers are using it to achieve performance on a massive scale.

Attendees will walk away with:

--  A definition of behavioral targeting, differentiating it from
    contextual targeting
--  An explanation of integrated marketing and how behavioral targeting
    fits into the mix
--  Real examples of what works
--  Ideas for testing and factors to consider while measuring
--  More!
    
Each expert will provide their perspective and practical advice attendees can use to enhance campaigns based on the latest behavioral targeting best practices.

Set in the heart of Advertising Week in New York, OMMA East will take place at the Marriott Marquis in Times Square, September 25-26, 2006. For more information, please visit http://www.mediapost.com/omma/06east.

About NetPlus Marketing:

Celebrating 10 years of success, NetPlus Marketing creates programs that have measurable impact on their clients' marketing and business objectives. A top 50 interactive advertising agency located outside of Philadelphia, NetPlus has been delivering award-winning, online marketing and advertising programs since 1996 for clients such as Toll Brothers, Charming Shoppes, NatureMade, Hanover Direct, Harriet Carter, Rita's Water Ice Franchise Company, Universal Studios, Coventry First, Crosstown Traders catalogs and other discerning marketers.

About ValueClick:

ValueClick, Inc. (NASDAQ: VCLK) is one of the world's largest online marketing companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and transparent revenue streams for publishers. ValueClick's performance-based solutions allow customers to reach their potential through multiple online marketing channels, including affiliate and search marketing, display advertising, lead generation, ad serving and email technology, and comparison shopping. ValueClick brands include Commission Junction, ValueClick Media, Mediaplex and PriceRunner. For more information, please visit www.valueclick.com.

Contact Information

  • Media Contact:
    Morgan McDowell
    blast! PR for NetPlus Marketing
    919-833-9975 x.12
    Email Contact