SOURCE: NetPlus Marketing

August 28, 2006 07:00 ET

NetPlus Marketing President and Chief Strategy Officer Denise Zimmerman -- Your Guide to Integrated Marketing

CONSHOHOCKEN, PA -- (MARKET WIRE) -- August 28, 2006 -- Denise Zimmerman, president and chief strategy officer of NetPlus Marketing, has long been considered an interactive marketing guru, possessing expert knowledge in fields such as search engine marketing, interactive advertising, email, public relations and other areas of digital marketing. Recently, Denise has shared her expert insights into one of the hot button issues for today's marketers: integrated marketing.

Many marketers understand that integrated marketing involves mapping all aspects of a multi-channel marketing plan back to common goals and objectives, allowing your messages to resonate in complementary ways across channels. But what many continue to struggle with today is how to begin, how to tie their existing programs and channels together and how to track ROI.

As a 25-year marketing veteran, Denise has been tapped to share her expertise on a number of issues for national trade and business publications and high profile industry conferences. Recently, she received high praise for her June article in iMedia Connection, "A Quick Guide to Integrated Marketing." In this article, Denise offered a step-by-step guide on how to kick off a successful integrated marketing program from choosing a fearless leader to budgeting to benchmarking. She also provided tips from an inside perspective, for example:

"Understand why you are integrating, and determine what the potential return and benefits are from the effort."

She also delivered a benchmark checklist, against which marketers can check the progress of their nascent integrated marketing campaigns. Please visit http://www.imediaconnection.com/content/10025.asp to read the article in its entirety.

Denise also conducted a live webcast on Thursday, August 17, 2006, titled "A Guide to Integrated Marketing." During the webcast, she addressed the ways in which a common marketing and business objective applied to every part of the plan results in stronger brand resonance, a cohesive brand message and a more efficient program. A dynamic and insightful speaker, Denise related her own real-life experiences with integrated marketing and shared a number of significant industry metrics and studies. To access a recording of this highly informative webcast, please visit: http://w.on24.com/r.htm?e=26181&s=1&k=0A97E0F92A18927EA0ECD5E0D53459B0&partnerref=nparchive (free registration required).

As co-founder, president and chief strategy officer of NetPlus Marketing, Denise brings 25 years of advertising expertise, 12 of those in the online field, to driving the tactical direction of the company and its clients, earning NetPlus its place as a recognized industry leader.

Denise and her team of interactive marketing experts can help you on your path to integrated marketing success. Call NetPlus Marketing to get started. 610-897-2380

About NetPlus Marketing:

Celebrating 10 years of success, NetPlus Marketing creates programs that have measurable impact on their clients' marketing and business objectives. A top 50 interactive advertising agency located outside of Philadelphia, NetPlus has been delivering award-winning, online marketing, email and advertising programs since 1996. NetPlus has experience in developing, implementing and optimizing online customer acquisition, activation and retention programs across a variety of online platforms. Please visit www.netplusmarketing.com.

Contact Information

  • Media Contact:
    Morgan McDowell
    blast! PR for NetPlus Marketing
    919-833-9975 x.12
    Email Contact