SOURCE: NetShelter Technology Media

December 01, 2008 09:48 ET

NetShelter Technology Media Ranked # 1 in Tech by comScore Overtaking Long-Time Category Leader CNET

NetShelter Evolves Model to Internet Era Tech Media Company

TORONTO--(Marketwire - December 1, 2008) - NetShelter Technology Media, which pioneered the concept of the vertical media network, today announced its new ranking as number one on the list of comScore Media Metrix's Technology News Web Properties, overtaking long-time segment leader CNET. NetShelter Technology Media, with a reach of 8 percent of the total U.S. online audience and 15.3 million unique visitors a month, has experienced more than a 700% growth in traffic -- growth matched only by social media networks such as Facebook and YouTube -- since the launch of its branded network in May 2006.

The media start up, which has been profitable since inception, has only raised $1.5 million in seed funding to assemble the largest technology audience in the US in just two years versus hundreds of millions of dollars and a dozen years estimated to have been spent by legacy tech media companies such as CNET and IDG.

NetShelter Technology Media brings together a publisher network of over 150 niche content sites alongside recently launched owned-and-operated programs such as TopTechGifts.com (http://www.toptechgifts.com/) and the upcoming Last Gadget Standing (http://lastgadgetstanding.com/) to offer marketers a highly integrated, customizable platform to directly engage with highly affluent and passionate tech audiences.

NetShelter Technology Media helps marketers to target and connect with contextually relevant audiences, allowing them to integrate their content in innovative ways, and deepens their engagement by becoming part of ongoing community discussions. NetShelter works very closely with brand advertisers such as Sprint, RadioShack, Verizon, Nokia, and Panasonic and brings together the expertise, content and editorial resources from its publisher network to produce scalable programs that enable marketers to integrate their brand and products within lively community discussions such as blogging about their products and offerings alongside independent publishers.

"It has taken NetShelter Technology Media 2 years to surpass the audience size and composition that legacy tech publishing companies have struggled decades to get to since they were encumbered by inherited print-based models that are highly inefficient in the online era. NetShelter's rapid climb to number one in Tech highlights the major shift to an entirely new ecosystem of an open media publishing model which we empower," says Peyman Nilforoush, NetShelter's CEO and Co-Founder.

NetShelter Technology Media entered the comScore top 100 Web Properties list in September 2008. According to October comScore data, NetShelter not only has a larger audience than CNET, its audience is also more engaged and loyal. Some highlights from comScore:

Visitors spend a staggering 47 minutes longer on NetShelter Technology Media properties than on CNET's (111 minutes versus 64 minutes)

NetShelter Technology Media has significantly higher Total Pages Viewed at 195 million versus 87 million for CNET)

NetShelter Technology Media properties receive 35.3 million total monthly visits (vs. 24.7 million for CNET).

Launched in 1999 as NetShelter, Inc., NetShelter Technology Media (www.netshelter.net) first pioneered the concept of the vertical media network assembling the largest technology-oriented audiences in the world via the NetShelter Branded Network (NSBN) in May 2006 and helping leading interactive advertising agencies and marketers engage with their core target audience of technology, IT buyers and influencers. NetShelter Technology Media reaches 50 million unique visitors worldwide according to comScore and is ranked number 1 in reaching technology audiences online in U.S. In a fragmented online media landscape NetShelter Technology Media is the new platform for technology publishing online. It partners with the top independent voices in the technology industry and helps them grow their media business. NetShelter's goal is to become the leading global media company for the technology sector.

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