SOURCE: Networked Insights
May 18, 2010 08:00 ET
Networked Insights Debuts SocialSenseTV to Help Bring Networks, Agencies and Brands Closer to Consumers
TV-Focused Social Media Listening Platform Informs Decisions of Media Buyers and Sellers
MADISON, WI--(Marketwire - May 18, 2010) - Networked Insights, the leading social media analytics company, has launched SocialSenseTV, a new analytical listening platform tailored specifically to the television industry. This new offering acts as a complementary data source to traditional ratings metrics by examining social media conversations to help provide insight that leads to more targeted buying and more effective selling.
"A critical metric to gauge the value and potential of a TV program is found through social listening analytics," said Sean Finnegan, president and chief digital officer at Starcom MediaVest Group. "With this new approach, we can assess a show's trends, buzz factor and sentiments from user updates, references and communities."
SocialSenseTV analyzes social media conversations to help track the online buzz around TV programming by tracking themes specific to celebrities and shows. The platform builds upon Networked Insight's current SocialSense product which provides a focused look at the conversations and interactions happening online. This new television-specific offering is tailored for the TV industry through a highly targeted virtual community identified by Networked Insights' team of analysts and client services professionals. Through this process of selecting sites that will capture the right conversations from the right people, SocialSenseTV ensures rich veins of conversation around TV are found.
"TV programming has changed significantly in recent years as content and conversation shifts online -- media decision makers are realizing they need to tailor the ways they are measuring and analyzing audiences to fit this new world order," said Dan Neely, founder and CEO of Networked Insights. "Online conversations represent a better understanding of the audience so it's essential to capture the social chatter about given shows. We're bridging the gap between old and new ways to measure audiences to help not only track ripple effects but also demonstrate how media buyers and sellers can use engagement to assess and create value."
Also available today is Networked Insights free SocialSense TV report which includes social ratings to help inform TV upfront decisions. Access the full report here: http://networkedinsights.com/socialsensetv/report/.
Networked Insights will also begin offering SocialSenseTV custom reports featuring specialized research to address questions for a specific television show, campaign or product. The company's in-house analysts and extensive agency partnerships are available to provide information and insights that traditional research methods have yet to deliver to the television industry.
About Networked Insights
Networked Insights fuels insights by evaluating, interpreting and discovering meaning from the millions of authentic conversations on the social web. SocialSense, the company's social media listening platform, analyzes the chatter from the individuals and sites that matter most to a brand -- sorting the important news from the trivial, thus helping advertisers and marketers make better strategic and tactical decisions. Unlike monitoring software, SocialSense shows its customers what's hot, what's new and what's changed -- without reading every post.
Founded in 2006, Networked Insights is a privately held company based in Madison, Wis., with offices in New York, Chicago, and San Francisco. More information about Networked Insights can be found at http://www.networkedinsights.com.
Networked Insights technology diagrams and photo of CEO Dan Neely are available at http://networkedinsights.com/news/media