SOURCE: NeuLion, Inc.

NeuLion, Inc. NeuLion, Inc.

August 24, 2011 10:02 ET

NeuLion and Major League Soccer Announce "TV Everywhere" Bringing Live and On-Demand Content in HD to Roku and Panasonic Viera Connect TVs

MLS MatchDay Live to Score Big on More Popular Consumer Devices

PLAINVIEW, NY--(Marketwire - Aug 24, 2011) - NeuLion, Inc. (TSX: NLN), the true end-to-end technology service provider for delivering live and on-demand content to any Internet-enabled device, and Major League Soccer (MLS), the top-flight professional soccer league in the United States and Canada, today announced the launch of MLS MatchDay Live on Panasonic Viera Connect TVs and Roku devices across North America.

Building upon the tremendous success of MLS MatchDay Live, the dedicated MLS video service available via PC and iPad, the same interactive digital viewing experience is now available in a fully functional and integrated experience on two new connected devices. Subscribers will be able to watch over 200 games live, as well as view on demand video such as previously broadcasted MLS games and highlights.

"As a sports league and business it's important to remain cutting-edge when it comes to technology. Working with NeuLion and adding viewing access to these new connected devices, complements the MatchDay Live offering on the PC and iPad. Our fans are eager to engage in this 'big screen' experience on Roku devices and Panasonic Viera Connect TVs. Allowing fans the ability to choose their preferred viewing device is expected to drive more subscriptions," said Chris Schlosser, director of digital strategy for MLS.

The service provides unprecedented HD access to live and condensed matches, highlights, schedules, standings, league leaders and stats for each player in a seamless, easy-to-use interface. Fans will be able to easily navigate between live and on-demand matches, which are viewable on a large HD 'playing surface' on their TVs.

"Bringing MLS content to Roku and Panasonic Viera Connect TVs furthers the trend of multi-screen viewing," said Marc Sokol, executive vice president of NeuLion. "NeuLion's platform is able to connect viewers on all Internet-enabled devices and the company's architecture is fully integrated, allowing seamless delivery of content. As the marketplace expands, more and more devices will be introduced and it's important to be able to scale to this demand."

MLS MatchDay Live is available to fans as a subscription-based service in HD quality via PC, iPad, Roku box, Roku 2 box and Panasonic Viera TV. Visit www.mlssoccer.com/roku or access through the Panasonic Viera Connect main menu.

About Major League Soccer
Headquartered in New York City, Major League Soccer is the top-flight professional soccer league in the United States and Canada. MLS features many stars from the U.S., Canada, and around the world. Major League Soccer's 16th season will feature 18 clubs each playing 34 regular season matches. Those clubs include Chicago Fire; Chivas USA; 2010 MLS Cup champion Colorado Rapids; Columbus Crew; D.C. United; FC Dallas; Houston Dynamo; LA Galaxy; New York Red Bulls; New England Revolution; Philadelphia Union; Real Salt Lake; San Jose Earthquakes; Seattle Sounders FC; Sporting Kansas City; Toronto FC; and, in their inaugural seasons, Portland Timbers and Vancouver Whitecaps FC. An expansion team in Montreal will debut in 2012. For more information about MLS, log on to the League's official website at www.MLSsoccer.com.

About NeuLion
Founded in 2000, NeuLion, Inc. (TSX: NLN) offers the true end-to-end solution for delivering live and on-demand content to any Internet-enabled device. NeuLion enables content owners and distributors, cable operators and telecommunications companies to capitalize on the massive consumer demand for viewing video content on PCs, smartphones, iPads and other similar devices. NeuLion's customers include major entertainment, sports, global content and news companies. NeuLion is based in Plainview, NY. For more information about NeuLion, visit www.neulion.com.

Forward-Looking Statements
Certain statements herein are forward-looking statements and represent NeuLion's current intentions in respect of future activities. These statements, in addressing future events and conditions, involve inherent risks and uncertainties. Forward-looking statements can be identified by the use of the words "will," "expect," "seek," "anticipate," "believe," "plan," "estimate," "expect," and "intend" and statements that an event or result "may," "will," "can," "should," "could," or "might" occur or be achieved and other similar expressions. These factors should be considered carefully and readers should not place undue reliance on the forward-looking statements. Although the forward-looking statements contained in this release are based upon what management believes to be reasonable assumptions, NeuLion cannot assure readers that actual results will be consistent with these forward-looking statements. These forward-looking statements are made as of the date of this release and NeuLion assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law. Many factors could cause NeuLion's actual results, performance or achievements to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, including: our ability to realize some or all of the anticipated benefits of our partnerships; general economic and market segment conditions; our customers' subscriber levels and financial health; our continued relationships with our content partners; competitor activity; product capability and acceptance rates; technology changes; regulatory changes; foreign exchange risk; interest rate risk; and credit risk. A more detailed assessment of the risks that could cause actual results to materially differ from current expectations is contained in the "Risk Factors" section of NeuLion's most recent annual report on Form 10-K available on www.sec.gov and filed on www.sedar.com as well as in NeuLion's most recent annual MD&A filed on www.sedar.com.

Contact Information