SOURCE: NeuLion, Inc.

NeuLion, Inc. NeuLion, Inc.

October 13, 2011 11:46 ET

NeuLion Partners With The Whistle to Create First Multi-Platform Sports Media Destination for Kids

NEW YORK, NY--(Marketwire - Oct 13, 2011) - NeuLion, Inc. (TSX: NLN), the true end-to-end technology service provider for delivering live and on-demand content to any Internet-enabled device, today announced a new partnership with The Whistle to provide a dedicated online video experience with sports content designed specifically for kids. The Whistle joins NeuLion's robust portfolio of clients, including the NHL, the NBA, and the NFL and numerous NCAA colleges and universities including Oregon, Duke and LSU.

The Whistle, the first cross-platform content provider focused exclusively on developing sports programming tailored to kids, was developed with the goal of building the next generation of sports fans by combining interactive technology with a successful TV programming approach. It will develop original programming for its website, TheWhistle.com, with the option of making it available to television audiences. The website will also feature a variety of instructional and entertaining sports content, including live and VOD video, games, quizzes and blogs.

"We are pleased to partner with NeuLion for our technology needs as they are able to support our unique digital content creation strategy that requires a high quality of service and a complex infrastructure, allowing our users to have a unique interactive viewing experience," said John West, founder and chairman of The Whistle.

NeuLion is working with The Whistle to integrate its technology into The Whistle's website to create an innovative destination for kids. Embedded video players will be seamlessly integrated into a 'locker room-themed' design on each of the site's five main pages and will provide a better overall user experience than traditional stand-alone video.

Production has begun on a variety of programming, including sports news and highlights, health and fitness series, dramas and more.

"We are excited to partner with The Whistle as it demonstrates the true capabilities of our platform, which is flexible enough to provide content on multiple devices no matter who the target audience is," said Marc Sokol, an executive vice president of NeuLion. "This website is special for NeuLion, because this is the first time we are developing a service geared towards kids and working with an organization that is creating content for the web first, before any other means of media."

About The Whistle
The Whistle is a cross-platform content provider representing the next generation of interactive sports content specifically designed for kids. Conceptualized by sports and entertainment industry veterans, The Whistle offers entertaining and inspiring sports content across TV, Internet, mobile and gaming platforms, where this generation of "digital natives" lives. The Whistle is where kids go for sports and sports go for kids.

About NeuLion
Founded in 2000, NeuLion, Inc. (TSX: NLN) offers the true end-to-end solution for delivering live and on-demand content to any Internet-enabled device. NeuLion enables content owners and distributors, cable operators and telecommunications companies to capitalize on the massive consumer demand for viewing video content on PCs, smartphones, iPads etc. NeuLion's customers include major entertainment, sports and global content companies and news companies. NeuLion is based in Plainview, NY. For more information about NeuLion visit www.neulion.com.

Forward-Looking Statements
Certain statements herein are forward-looking statements and represent NeuLion's current intentions in respect of future activities. These statements, in addressing future events and conditions, involve inherent risks and uncertainties. Forward-looking statements can be identified by the use of the words "will," "expect," "seek," "anticipate," "believe," "plan," "estimate," "expect," and "intend" and statements that an event or result "may," "will," "can," "should," "could," or "might" occur or be achieved and other similar expressions. These factors should be considered carefully and readers should not place undue reliance on the forward-looking statements. Although the forward-looking statements contained in this release are based upon what management believes to be reasonable assumptions, NeuLion cannot assure readers that actual results will be consistent with these forward-looking statements. These forward-looking statements are made as of the date of this release and NeuLion assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law. Many factors could cause NeuLion's actual results, performance or achievements to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, including: our ability to realize some or all of the anticipated benefits of our partnerships; general economic and market segment conditions; our customers' subscriber levels and financial health; our continued relationships with our content partners; competitor activity; product capability and acceptance rates; technology changes; regulatory changes; foreign exchange risk; interest rate risk; and credit risk. A more detailed assessment of the risks that could cause actual results to materially differ from current expectations is contained in the "Risk Factors" section of NeuLion's most recent annual report on Form 10-K available on www.sec.gov and filed on www.sedar.com as well as in NeuLion's most recent annual MD&A filed on www.sedar.com.

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