SOURCE: Nevada Commission on Tourism

October 09, 2007 07:00 ET

Nevada Commission on Tourism to Honor Celine Dion at 2007 Governor's Conference on Tourism

Register Early for Last Chance to See Performance in Las Vegas

CARSON CITY, NV--(Marketwire - October 9, 2007) - The Nevada Commission on Tourism will honor Grammy award-winning, international superstar Celine Dion as Entertainer of the New Millennium at the annual Governor's Conference on Tourism in Las Vegas at Caesars Palace hotel and casino, Dec. 12-14, Lt. Gov. Brian K. Krolicki announced today. Dion will make a special appearance to accept the award at an evening reception on Dec. 13 at 6 p.m.

"On behalf of the state of Nevada, we are delighted to have the opportunity to publicly honor and thank Celine Dion, an extraordinary entertainer who has not only performed in Nevada but also chosen to call Nevada home and invested in the health and prosperity of the state and its residents," Krolicki, tourism commission chair, said.

This year's Governor's Conference on Tourism is offering early registrants the exclusive opportunity to purchase tickets to one of Dion's final performances in Las Vegas. The offer is for the Wednesday, Dec. 12, performance at 8:30 p.m. and tickets start at $112.50. Tickets are limited. This will be one of Dion's last performances in The Colosseum at Caesars Palace, which was built specifically for her show. Dion has been performing in Las Vegas to sold-out crowds since the opening of the show in March 2003, with almost 3 million people having seen the show. Caesars Entertainment built the $95 million Colosseum to stage her show, "Celine Dion A New Day...," and enhance its reputation as a superstar show venue.

Since becoming a resident of Las Vegas, Dion has dedicated more than a half dozen performances and donated millions of dollars to various Las Vegas-based charities from Opportunity Village and Aid for AIDS of Nevada, to The Rape Crisis Center, Nevada Partnership for Homeless Youth, and Project REACH. Nationally and internationally, she has donated proceeds from her performances in Las Vegas to UNICEF for the Asian tsunami, the Red Cross for Hurricane Katrina, and more than $2 million for Harrah's Entertainment employees affected by the hurricane in New Orleans.

"Nevada is known for its elaborate stage shows featuring famous entertainers, most of whom visit the state on tour performing for only a few nights and then get back on the road," Tim Maland, Commission director, said. "Since the new millennium, Ms. Dion has stood out as a very productive member of our community -- aspiring to make a positive difference in the lives of all Nevadans."

The 2007 Nevada Governor's Conference on Tourism will be the most comprehensive forum for tourism, hospitality and travel industry leaders including CEOs and directors of marketing and sales from major hotel/casinos in Las Vegas, Reno and Lake Tahoe. The conference provides delegates with sneak previews of upcoming trends, insight into what is new in the industry and the opportunity to rekindle contacts and share ideas and information.

"This year's conference will introduce a new feature that allows delegates to customize the presentations to their individual interests," Maland said. "With keynote sessions addressing Las Vegas' growth and development and international tourism, as well as workshop sessions covering topics such as 'social media,' 'mobile marketing' and 'green' tourism, we have really tried to capture the newest trends facing the state and tourism industry."

The conference will highlight the pertinent topics for increased profitability and tourism market share including:

--  Tourism Marketing -- Trends, strategies and new thinking to
    effectively market your organization or destination
--  Tourism Development -- Innovative ways to attract new visitors and
    expand your tourism offerings
--  Travel Trade -- Prevalent practices in the travel industry and using
    that knowledge to maximize one's profits
--  Growth and Development -- Keeping abreast of industry changes and ways
    to grow with the development
    

The official state tourism agency, the Nevada Commission on Tourism, produces the annual conference, which attracts 700-900 delegates. For more information on the annual Governor's Conference on Tourism, visit www.governorsconference.org. This year's program details will be announced in the coming month.

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