Reality Digital

Reality Digital

February 09, 2010 09:00 ET

Never a Better Time for Brands to Engage in Social Media

Soaring usage figures over the course of 2009 show benefits of brand presence

LONDON, UNITED KINGDOM--(Marketwire - Feb. 9, 2010) - There has never been a better time for brands to engage in social media activity and develop a presence in online communities according to Reality Digital, the leading provider of social networking software for brands and businesses.

Following the recent report from Nielsen that social media websites have become the most popular globally over the course of 2009, Reality Digital has indicated that these figures serve to prove that social media is indeed a marketing power to be reckoned with, and that if there has ever been an optimal time for brands and businesses to incorporate social media into their marketing strategy, then that time is now.

Consumer engagement has rapidly become one of the most effective forms of marketing, facilitated in no small part by the advent and growth in popularity of social networks. In addition, with software such as Reality Digital Opus readily available to enable businesses to create their own brand-focused social network, online communities have turned into the central hub of online brand marketing activity.

Robert Proctor, Head of EMEA for Reality Digital, said: "The recent figures released by Nielsen illustrate clearly that social networking is now the most popular aspect of digital culture. This is partly because it is appealing and available to all kinds of individual across the board of society, and as such, businesses should see social networks as a key way of identifying and engaging with their target markets.

"Whilst a presence on generic social networks such as Twitter and Facebook are highly beneficial in terms of crowd sourcing, the use of a brand-focused social network created entirely with the needs of the brand in mind will provide a refine engagement experience for both the consumer and the brand."

Reality Digital's Opus online community software provides brands and businesses with the tools with which they can create their own brand focused social network from scratch. Whether it is the implementation of an entirely new social website from scratch, or the addition of selective social networking functions to an existing domain, Opus has the features to socialise the brand experience of visiting consumers.

Incorporating all of the latest cutting edge social media features, from mobile uploads to a high definition video platform, Opus allows brands to seamlessly incorporate social media into their online shop window, whilst also reaping the benefits of revenue driven by both video and on-page advertising possibilities.

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