SOURCE: Software Quality Engineering

September 28, 2007 09:00 ET

New Agile Development Practices Conference Coming to Orlando in December

JACKSONVILLE, FL--(Marketwire - September 28, 2007) - Software Quality Engineering announces a new conference, Better Software: Agile Development Practices, that will take place December 3 - 6, 2007, at the Shingle Creek Resort in Orlando. Agile Development Practices ( showcases the latest agile development practices, processes, technologies, and leadership principles. Attendees learn to have a more outward, customer-focused view of development. Over seventy-five presentations will be delivered by international industry experts covering agile development focusing on these areas: transitioning to agile, agile leaders and teams, agile projects, working together, agile design and programming, and special topics.

Keynote Sessions

World-class experts come armed with new ideas, technologies, and techniques in agile development to share their real-world successes and challenges.

"Welcome to the Mainstream"
Mary Poppendieck, Poppendieck, LLC
As agile software development leaves the early adoption stage behind and
moves solidly into the mainstream, this talk will sound a cautionary note.
Fads in software development have come and gone before -- what makes us
think that agile software development is so different? Mary Poppendieck
helps us discover unless we learn from previous attempts to improve
software development, we are destined to repeat the past.

"Overcoming Waterfallacies and AgilePhobias: Tales of Resistance and Woe"
Mike Cohn, Mountain Goat Software
If there's so much to like about agile, why do some team members resist it
so strongly? During this talk, Mike Cohn explores two of the main reasons
for resistance to agile: Waterfallacies and AgilePhobias. He also discusses
the most prevalent AgilePhobias, how to identify the afflicted team
members, and how to help them overcome their phobias.

"Scaling Agile Processes"
Jutta Eckstein, IT communication
Many teams, projects, and even entire organizations are adopting agile
processes. However, they are not always successful. If you look behind the
scenes, you will find that although agile practices such as pair-
programming and test-driven development are being used properly, the
comprehensive agile value system has not been adopted. With her experience
in helping projects all over Europe establish the agile value system, Jutta
Eckstein wants to highlight recurring common pitfalls teams often fall into
when applying an agile approach.

"Past the Mainstream -- Looking Towards the Future"
Andy Hunt, The Pragmatic Programmers
Agile methodologies are enjoying increased adoption and relevance.  But
will they continue to do so as time goes on? We've accepted that
requirements change over time -- sometimes quite rapidly. But change isn't
limited to the business or the requirements. Join Pragmatic Programmer Andy
Hunt for a peek into the future and a look at some possible answers,
including lessons from the last twenty American generations.

In-Depth Full and Half Day Tutorials

Delegates can attend in-depth, full- and half-day tutorial sessions presenting real world experiences from leading software experts.

Conference at-a-Glance

Forty concurrent classes packed with information covering critical agile issues are geared for the beginner to the seasoned software professional. To view the complete program, visit

About Software Quality Engineering

Software Quality Engineering assists software professionals and organizations interested in improving customer service, boosting productivity, and improving ROI through better software quality practices. Software Quality Engineering hosts four of the industry's most recognized software quality conferences including the STAR conference series, the Better Software Conference & EXPO, and the new Agile Development Practices. From the classroom to the Web, Software Quality Engineering delivers software testing and development training, provides consulting services, specialized publications, and research.

To apply for a press pass to a Software Quality Engineering conference event, visit

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