January 22, 2008 10:54 ET

New AutoUpLinkUSA Tool Links Dealer Inventory to Consumers' Cell Phones

Now Market to Buyers - and Buyers Reach Dealers -- Anywhere, Anytime so No Lead Is Missed

MINNEAPOLIS, MN--(Marketwire - January 22, 2008) - Auto dealers can now market their new and used inventory to consumers right on their web-enabled cell phones through a new online inventory listing service from AutoUpLinkUSA.

"Cell phones go with us everywhere today, just as our wallets and keys do, and this latest upgrade to AutoUpLinkUSA allows dealers to extend the reach of their online listings to consumers having web access offered on their cells," said Mike Baker, president of AutoUpLinkUSA.

This mobile connectivity from AutoUpLinkUSA, a leading national provider of inventory data acquisition, management and publishing solutions that help dealers present and sell more inventory more effectively online, and, connects buyers and sellers by extending the traditional marketplace to mobile phones.

Given that half the potential buyers in a market have mobile web access, according to InsightExpress-eMarketer, this latest enhancement to the AutoUpLinkUSA suite of online inventory listing tools enables auto retailers to connect with car buyers wherever they are at any time.

"For today's dealerships to be as competitive as they should be, a mobile marketing strategy is vital," said Gumiyo Vice President and Co-Founder Rich Abronson. "Studies show that half of the 262 million mobile phone users in the U.S. have mobile Internet access, so this partnership with AutoUpLinkUSA delivers a new way for dealers to reach the heaviest, fastest-growing users of text-messaging and mobile browsing, 25 to 54 year olds."

Using the GumiyoPRO Elite platform through AutoUpLinkUSA, dealers will enable consumers to directly access their online inventory listings through a mobile phone web browser when consumers text certain keywords with VINs or stock numbers. These keywords are printed on dealers' vehicle display stickers, classified ads, outdoor advertising or other promotions.

Dealers are able to reserve exclusive branded keywords and are given a great deal of freedom to advertise it alone or in combination with VINs, stock number, or listing ID's as they see fit.

Texting the keywords into the phone's keypad as an SMS text-message and sending it to 48696 populates the inventory in full web richness right on the consumer's mobile phone. The displays feature rich content, multiple images and more. The consumer can then act upon the listing by texting or calling the dealer for an appointment or more information.

Additional values brought to dealers and to the consumers who want to buy vehicles from them from AutoUpLinkUSA's new association with Gumiyo are:

--  Far-reaching distribution of the dealership's online inventory across
    the web, including search engines and classified aggregators like Google,
    Oodle, Vast and others.
--  Real-time connectivity connecting the dealership with buyers via e-
    mail, text-message, live phone call or all three
--  Mobile home page which serves as a custom mobile dealer showroom
--  Unique Go Code™ keyword shortcut to drive traffic to mobile
--  Automatic data uploads of dealership inventory to through
--  Dealers can create listings from their mobile phone, e-mail, web
    browser or automatic feed
--  Automatic keyword optimization for high search engine ranking and
--  Distribute listings via text-message, address books and personal
    contact lists
--  Automatic saving of all messages and leads which are accessible
    through a personal MyGumiyo control panel.
--  Printable signs and flyers and website badges

Auto retailers should contact their AutoUpLinkUSA representative for more information.

About AutoUpLinkUSA

AutoUpLinkUSA is a leading inventory data and vehicle image acquisition, management and online publishing company. It is in business to help car dealerships market and sell more vehicles online. The company's superior products, in-dealership service and product concern resolution help more than 1,400 AutoUpLinkUSA dealership customers in 34 states drive more revenue from their inventory. The company's attractive window sticker and compliant Buyers Guides services help dealers present attractive, accurate information about every used vehicle on the dealer's lot, as well. AutoUpLinkUSA is headquartered in Minneapolis, MN.

About Gumiyo, Inc.

Gumiyo provides a platform that matches and connects buyers and sellers by extending classifieds, marketplaces, and businesses to mobile phones. With its flexible private-label solution, Gumiyo enables organizations to quickly incorporate the mobile channel into their marketing mix with minimal investment while getting the best and latest technologies the mobile medium has to offer. Founded by Shuki Lehavi and Rich Abronson in Woodland Hills, CA, Gumiyo is committed to revolutionizing the mobile marketing experience and maintaining thought leadership in the mobile industry.

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