Contact Information: Gordon Adams Vue Technology, Inc. 949-334-6227 gadams@vuetechnology.com Alicia Libucha Lois Paul & Partners 781-782-5703 alicia_libucha@lpp.com
New Balance Achieves Early Success With Item-Level RFID
Solution From Vue Technology, Motorola, and Avery Dennison Delivers Increased Inventory Accuracy From Distribution Center to the Retail Store
| Source: Vue Technology
LAKE FOREST, CA--(Marketwire - January 14, 2008) - Vue
Technology, the leading provider of item-level RFID solutions, today
announced that New Balance, the global athletic company, has successfully
implemented an item-level RFID solution to track footwear from the
distribution center to the corporate factory store. Using Vue Technology's
TrueVUE Platform combined with tags from Avery Dennison Retail Information
Services, and handheld and fixed RFID readers and antennas from Motorola's
Enterprise Mobility business, New Balance has achieved its goal of the
implementation -- greater inventory visibility and improved accuracy at the
item level.
"Our goal was to gain improved visibility into item-level inventory levels
at every step along the supply chain -- from the distribution center to the
store backroom and all the way to the retail shelf," said Jim Tompkins,
president and COO of New Balance. "The solution deployed by Vue
Technology, Motorola and Avery Dennison has helped us to achieve greater
than 99.5 percent item-level accuracy. As we continue forward into the
next phases, we expect this visibility to enable reductions in receiving
and replenishment labor costs, reductions in inventory levels and reduced
stockroom retrievals."
Beyond yielding direct benefits, New Balance expects its experience and
success will offer valuable insights to share with its retail partners.
"We have consistently seen our customers experience dramatic results using
item-level RFID," said Robert Locke, CEO of Vue Technology. "New Balance
provides further proof that item-level RFID technology is able to deliver
value in real-world environments today, and demonstrates how the TrueVUE
RFID Platform is uniquely suited to help organizations achieve success with
their RFID initiatives."
Vue Technology's TrueVUE RFID platform is the industry's first completely
scalable item-level solution that enables unprecedented visibility into
inventory levels, location and authenticity, while eliminating the
prohibitive cost barriers previously associated with item-level RFID
roll-outs. Benefits to retailers include enhanced customer experience,
reductions in out-of-stocks and shrinkage, increased employee productivity
and increased sales. The TrueVUE RFID platform has delivered dramatic
results in numerous customer pilots and offers retailers the immediate
resources necessary to complete an enterprise RFID roll-out.
"Vue Technology's ability to partner with other leading RFID providers such
as Avery Dennison and Motorola enabled us to deliver a complete solution
that exceeded New Balance's objectives for inventory visibility and paves
the way for broader deployment of item-level RFID," added Locke. "We look
forward to continued collaboration with New Balance and our partners in the
future."
About Avery Dennison Corporation
Avery Dennison is a global leader in pressure-sensitive labeling materials,
retail tag, ticketing and branding systems and office products. Based in
Pasadena, Calif., Avery Dennison is a FORTUNE 500 Company with 2006 sales
of $5.6 billion. Following the acquisition of Paxar in 2007, Avery Dennison
employs more than 30,000 individuals in over 50 countries worldwide who
develop, manufacture and market a wide range of products for both consumer
and industrial markets. Products offered by Avery Dennison include: Fasson
brand self-adhesive materials; Avery Dennison and Paxar brand products for
the retail and apparel industries; Avery brand office products and graphics
imaging media; specialty tapes, peel-and-stick postage stamps, and labels
for a wide variety of automotive, industrial and durable goods
applications.
Visit: www.ris.averydennison.com
About New Balance
New Balance, headquartered in Boston, MA has the following mission:
Demonstrating responsible leadership, we build global brands that athletes
are proud to wear, associates are proud to create and communities are proud
to host. New Balance employs more than 2,800 people around the globe, and
in 2006 reported worldwide sales of $1.55 billion. For more information
please visit http://www.newbalance.com.
About Vue Technology (www.vuetechnology.com)
Vue Technology is the leading provider of item-level RFID solutions,
offering breakthrough RFID infrastructure components and a powerful
software suite that delivers the most scalable, reliable, and ROI-driven
RFID solutions on the market. Vue's TrueVUE™ RFID Platform provides the
industry's only unified RFID infrastructure that allows customers to manage
dock doors, portals, mobile devices, smart surfaces and smart shelves to
achieve RFID visibility down to the item-level. With its patented RF
Networking devices and UHF enabled VUEPoints™, Vue allows standard
readers to network across thousands of antennas, exponentially increasing
the number of zones that readers can support and dramatically reducing the
cost barriers previously associated with item-level RFID roll-outs.
MOTOROLA and the stylized M Logo are registered in the US Patent &
Trademark Office. All other product or service names are the property of
their respective owners. © Motorola, Inc. 2008. All rights reserved.