SOURCE: New Belgium Brewing
July 22, 2010 13:21 ET
New Belgium Brewing Celebrates 100,000 Facebook Fans With a 26-State Event
You "Like" Us, We "Like" You, Let's Have a Beer Together
FORT COLLINS, CO--(Marketwire - July 22, 2010) - New Belgium Brewing, maker of Fat Tire Amber Ale, will soon have 100,000 Facebook fans (the numbers are climbing by the minute) and will celebrate by hosting a Century Social, a 100Kegger party across the country. The 26-state event will celebrate the champions who "like" our brand, enjoy our beer and share our culture.
Beer Rangers across New Belgium's 26 states will host local events where Facebook friends can meet, drink and possibly even win a cruiser. To find out more about what's going on in your area, visit New Belgium Brewing's Facebook Page (http://www.facebook.com/newbelgium), click the Rangers tab and dive into the map (http://www.facebook.com/newbelgium?v=app_409338230376&ref=ts). Click on your region and read the details about an event near you over the next couple weeks.
"Our Facebook fans are integral in furthering dialogue about New Belgium -- what we stand for, what we do and the great beer we make," said Melyssa Glassman, Creative Director at New Belgium. "This nationwide celebration honors this remarkable online community, yet in person."
About New Belgium Brewing Company
New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces eight year-round beers; Fat Tire Amber Ale, Ranger IPA, Sunshine Wheat, Blue Paddle Pilsner, 1554 Black Ale, Abbey, Mothership Wit and Trippel, as well as a host of seasonal releases. In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship. For more information, visit www.newbelgium.com.