SOURCE: Sony Europe

Sony Europe

January 06, 2010 19:30 ET

New Blu-ray Disc™ Players From Sony Start Entertainment Revolution in the Living Room

Stunning Monolithic Design Concept, Networked Services and 3D Viewing Create a World of Entertainment Possibilities

LAS VEGAS, NV--(Marketwire - January 6, 2010) - CES

-- Unique Monolithic Design concept combines aesthetic appeal with a beautiful, simplified and minimalist style

-- BRAVIA Internet Video gives easy access to 'catch-up' TV and streamed Internet services

-- Play new Blu-ray 3D™ movies in Full HD and experience an incredible immersive 3D world created by Sony

Add elegant style to your Living Room

The new 2010 Blu-ray Disc Players from Sony will redefine home entertainment in your Living Room, even before you switch them on.

New Blu-ray Disc Players showcase the new Monolithic Design. Featuring a seamless blend of high-quality materials and a beautiful surface finish, they add a stylish, minimalist presence and create a sense of space in your room.

The same design concept extends across all new 2010 home entertainment products from Sony. The new range of Blu-ray Disc Players combine effortlessy with new BRAVIA® TVs and Home Cinema systems to create one seamless and unique home entertainment experience.

Explore a whole new world of entertainment

New Blu-ray Disc Players from Sony, such as the BDP-S570, have Wi-Fi built-in. It provides an easy way to connect to the Internet so you can explore a huge choice of online content and services from the comfort of your Living Room.

BRAVIA Internet Video lets you watch the programmes you missed on popular 'catch-up' TV services, beginning with Five On Demand™ from early 2010. Catch-up TV is one of Europe's fastest growing trends. It means you can forget the family arguments over the remote control and enjoy full-screen re-runs of your favourite TV shows at times that suit you.

There's also a whole world of free, on-demand videos to explore from sharing websites such as YouTube™, Dailymotion™ and many more. There's no need to hook up your PC or watch on a cramped screen; you can quickly access new videos and services as they're added and stream full-screen content direct to your TV.

To ensure you can still enjoy lower resolution video on your large screen TV, a Blu-ray Disc Player like the BDP-S570 offers IP Content Noise Reduction to improve the picture quality by creating sharper image edges and more impactful colours.

An Entertainment Database Browser, using technology from Gracenote®, also allows you to browse details like actor and production information from a Blu-ray Disc and access related content found on BRAVIA Internet Video.

Discover a whole new viewing dimension

Blu-ray entertainment has now moved into a whole new dimension. A Blu-ray Disc Player like the BDP-S770 is fully ready to play Blu-ray 3D™ movies on a 3D enabled TV.

Forget about blurry, coloured pictures and cut-out cardboard glasses. The 3D world created by Sony uses the high frame rate of our 200Hz technology and Active Shutter glasses to create incredibly realistic depth and vivid Full HD 3D images.

With an increasing number of movies and music concerts filmed in 3D, plus new TVs like the BRAVIA LX900 incorporating the latest 3D technology, you'll truly feel like you're in the middle of the action in your living room.

Share movies, music and photos from around the house

New Blu-ray Disc Players from Sony, such as the BDP-S370, are now DLNA enabled following a firmware update. It gives you even more entertainment possibilities around the home.

DLNA compatibility means a new Blu-ray Disc Player from Sony can 'talk' to other compatible DLNA devices such as a phone, laptop or music player and play their stored content on your TV, no matter where at home the device is located.

You can also easily plug an external Hard Disk Drive or USB device into the front USB port of the BDP-S370 and enjoy stored movies, music or photos through your TV or home cinema system. With new Blu-ray Disc Players now able to play a larger range of file types, including DivX HD and MKV format, it's easier than ever to share personal entertainment from all over the home.

Unique to new Blu-ray Disc Players and Home Cinema systems from Sony, users with an iPhone or iPod touch can control home entertainment using a free app that can be downloaded from the App Store. The app allows an iPhone or iPod touch to function as a remote control and includes the ability to access a Blu-ray Disc's details such as jacket artwork, actor, and production information as well as search for additional video clips online.

Creating a revolution in style and content

"The new Blu-ray Disc Players for 2010 are our most innovative and exciting yet," says Stuart Kemp, Business Manager, Audio & Video Marketing Europe. "A Blu-ray Disc Player from Sony no longer just delivers an amazing Full High Definition experience, it puts your Living Room at the cutting-edge of home entertainment and style."

"The latest Blu-ray Disc Players enhance your room interior, connect home entertainment with beautiful simplicity and unlock a huge world of online entertainment and 3D action too."

The 2010 Blu-ray Disc Players from Sony

The 2010 Blu-ray Disc Players offer an incredible Full HD experience plus additional exciting new features.

BDP-S770

--  Monolithic Design concept to add a unique style to your living room
--  Enjoy catch-up TV services and Internet videos with BRAVIA Internet
    Video
--  Next-generation home entertainment with stunning 3D action on a 3D TV
--  Built-in Wi-Fi for easy access to online content without the hassle
    of connecting wires
--  Enjoy movies & music throughout the home with DLNA & USB connections
--  Search for movie, actor and director listings using the Entertainment
    Database Browser from Gracenote®
--  Use your iPhone or iPod touch as a BD Remote Control for your Blu-ray
    Disc Player
    
    

BDP-S570

--  Monolithic Design concept to add a unique style to your living room
--  Enjoy catch-up TV services and Internet videos with BRAVIA Internet
    Video
--  Built-in Wi-Fi for easy access to online content without the hassle
    of connecting wires
--  Enjoy movies & music throughout the home with DLNA & USB connections
--  Search for movie, actor and director listings using the Entertainment
    Database Browser from Gracenote®
--  Use your iPhone or iPod touch as a BD Remote Control for your Blu-ray
    Disc Player
    

BDP-S370

--  Monolithic Design concept to add a unique style to your living room
--  Enjoy catch-up TV services and Internet videos with BRAVIA Internet Video
--  Wireless LAN Ready for easy access to online content without the hassle
    of connecting wires (UWA-BR100 USB wireless LAN adapter sold separately)
--  Watch your DVD movies in near HD quality with Precision Cinema Upscale
--  Search for movie, actor and director listings using the Entertainment
    Database Browser from Gracenote®
--  Use your iPhone or iPod touch as a BD Remote Control for your Blu-ray
    Disc Player
    

BDP-S370, BDP-S570 and BDP-S770: key features

                      BDP-S370          BDP-S570          BDP-S770
                  ----------------- ----------------- -----------------
Bravia Internet
 Video                  Yes               Yes               Yes
                  ----------------- ----------------- -----------------
Blu-ray 3D™
 playback,               No                No               Yes
                  ----------------- ----------------- -----------------
Entertainment
 Database Browser
 (Gracenote)            Yes               Yes               Yes
                  ----------------- ----------------- -----------------
BD Remote (iphone
 / ipod touch
 application)           Yes               Yes               Yes
                  ----------------- ----------------- -----------------
                  Wireless LAN
                  Ready (USB
                  wireless LAN
                  adapter sold
Wi-Fi Capability  separately)       Wi-Fi Built in    Wi-Fi Built in
                  ----------------- ----------------- -----------------
DLNA (Client)          Yes (Update)       Yes               Yes
                  ----------------- ----------------- -----------------
IP Content Noise
 Reduction              No                Yes               Yes
                  ----------------- ----------------- -----------------
1080p High
 Definition
 Picture               Yes                Yes               Yes
                  ----------------- ----------------- -----------------
24p True Cinema        Yes                Yes               Yes
                  ----------------- ----------------- -----------------
                    Yes (Precision    Yes (Precision    Yes (Precision
                    Cinema HD         Cinema HD         Cinema HD
DVD Upscale         Upscale)          Upscale)          Upscale)
                  ----------------- ----------------- -----------------
x.v.Colour             Yes                Yes               Yes
                  ----------------- ----------------- -----------------
PhotoTV HD             Yes                Yes               Yes
                  ----------------- ----------------- -----------------
Video D/A
 Converter         12bit /148.5MHz   12bit /148.5MHz   12bit /148.5MHz
                  ----------------- ----------------- -----------------
                  Component/        Component/        Component/
Analogue Video    S-Video/          S-Video/          S-Video/
 Output           Composite         Composite         Composite
                  ----------------- ----------------- -----------------
Dolby TrueHD
 Bitstream Output      Yes                Yes               Yes
                  ----------------- ----------------- -----------------
DTS-HD Master
 Audio Bitstream
 Output                Yes                Yes               Yes
                  ----------------- ----------------- -----------------
Dolby TrueHD
 Decoding              Yes                Yes               Yes
                  ----------------- ----------------- -----------------
DTS-HD Master
 Audio Decoding        Yes                Yes               Yes
                  ----------------- ----------------- -----------------
Audio D/A
 Converter          192kHz/24bit      192kHz/24bit      192kHz/24bit
                  ----------------- ----------------- -----------------
Analogue Audio
 Output              2-channel         2-channel         2-channel
                  ----------------- ----------------- -----------------
BD LIVE                Yes                Yes               Yes
                  ----------------- ----------------- -----------------
                                    Yes, USB 2.0      Yes, USB 2.0
                  Yes, USB 2.0     (USB Flash Memory, (USB Flash Memory,
Local Storage    (USB Flash Memory, 1GB Memory         1GB Memory
 port for BD LIVE not included)     included)          included)
                  ----------------- ----------------- -----------------
BonusView              Yes                Yes               Yes
                  ----------------- ----------------- -----------------
HDMI CEC          Yes (BRAVIA Sync) Yes (BRAVIA Sync) Yes (BRAVIA Sync)
                  ----------------- ----------------- -----------------
BonusView              Yes                Yes               Yes
                  ----------------- ----------------- -----------------
Network Firmware
 Update                Yes                Yes               Yes
                  ----------------- ----------------- -----------------
AVCHD                  Yes                Yes               Yes
                  ----------------- ----------------- -----------------
JPEG                   Yes                Yes               Yes
                  ----------------- ----------------- -----------------
SA-CD                  Yes                Yes               Yes
                  ----------------- ----------------- -----------------
DivX HD                Yes                Yes               Yes
                  ----------------- ----------------- -----------------
                   Precision Drive   Precision Drive   Precision Drive
Disc Drive               HD                HD                HD
                  ----------------- ----------------- -----------------
                       Yes                Yes               Yes
GUI                (XrossMediaBar)   (XrossMediaBar)   (XrossMediaBar)
                  ----------------- ----------------- -----------------
                   GB/ FR/ DE/ NL/   GB/ FR/ DE/ NL/   GB/ FR/ DE/ NL/
                   IT/ ES/ PT/ DK/   IT/ ES/ PT/ DK/   IT/ ES/ PT/ DK/
                   SE/ NO/ FI/ GR/   SE/ NO/ FI/ GR/   SE/ NO/ FI/ GR/
GUI Language       PL/ RU            PL/ RU            PL/ RU
                  ----------------- ----------------- -----------------
Back-lit Remote
 Commander              No                 No           Yes (Amber LED)
                  ----------------- ----------------- -----------------
Start-up Time      approx. 3 sec.*   approx. 3 sec.*   approx. 3 sec.*
                  ----------------- ----------------- -----------------
Dimension (W x H
 x D mm)            430 x 36 x 206    430 x 46 x 206    430 x 50 x 206
                  ----------------- ----------------- -----------------
Weight                  2.0kg             2.5kg             2.7kg
                  ----------------- ----------------- -----------------

* in Quick Start mode

Environmental Info

Sony Europe is constantly rethinking and re-evaluating its products, processes and potential impact on the planet.

Product: Sony is committed to ensuring its products continue to use less energy -- we aim to reduce the average power consumption of our products by 30% by the end of FY2015*

Process: Our processes throughout the supply chain are as environmentally conscious as possible, from product creation to waste disposal -- we aim to reduce CO2 emissions from Sony Group sites by 30% by the end of FY 2015**

Planet: Sony is determined that its practices as a business should be environmentally responsible -- our long term goal is to achieve a zero environmental footprint throughout the lifecycle of Sony's products and business activities.

Please refer to www.sony.eu/eco for more information on Sony's environmental activities

* Compared to the level of the fiscal year ended March 31, 2009

** Compared to the level of the fiscal year ended March 31, 2001

Product images are available on www.sony-europe.com/presscenter (section Press Releases or Media Library)

About Sony:

Sony is a leading global innovator of audio, video, communications and information technology products for both the consumer and professional markets. Sony is renowned for its audio-visual products, such as the BRAVIA™ LCD High Definition (HD) television, Cyber-shot™ digital camera, Handycam® camcorder and Walkman® MP3 player as well as its VAIO™ personal computers and HD professional broadcast equipment, highlighted by the XDCAM™ HD. Offering a complete end-to-end HD value chain and with its electronics, music, pictures, game and online businesses, Sony is one of the world's leading digital entertainment brands, employing approximately 170,000 people worldwide.

Through its long-term football partnerships as an official sponsor of the UEFA Champions League until 2012, Official FIFA Partner until 2014 and global sponsor of the FIFA World Cup™ in 2010 and 2014, Sony is inspiring a sense of excitement for the millions of football fans around the world.

"Sony", "WALKMAN", "VAIO", "Cyber-shot", "Handycam", "BRAVIA" and "XDCAM" are registered trademarks or trademarks of Sony Corporation. All other trademarks or registered trademarks are the property of their respective owners.