SOURCE: Bulldog Reporter

November 27, 2008 00:00 ET

New Bulldog Reporter Conference Reveals How Journalists Use Twitter and Other Social Networks

Top Journalists Share an Inside Look on How They and Their Colleagues Are Using Twitter and Other Social Media to Generate Story Ideas and Buzz -- Audio Conference, Thursday, December 11th, 2008

OAKLAND, CA--(Marketwire - November 27, 2008) - PR and marketing professionals who want to learn valuable insights on how journalists use Twitter every day to interact with sources, search for story ideas and take "twitpitches" will discover proven techniques at a new audio conference from Bulldog Reporter's PR University: "Journalists Speak Out on Twitter for PR: How the Media Uses Social Networks." Attendees will come away with practical ideas about journalists actively using Twitter -- and how to successfully interact with them quickly and efficiently -- starting immediately.

This exclusive, dial in PR University audio conference takes place on Thursday, December 11th, at 1PM EST (noon CST, 11AM MST; 10AM PST). The exclusive panel includes top journalists who actively use Twitter and other social media:

-- Brian Stelter, Reporter, The New York Times (circ. 1,500,394)

-- Julio Ojeda-Zapata, Consumer Technology Reporter, St. Paul Pioneer Press (circ. 252,055); Author, "Twitter Means Business: How Microblogging Can Help or Hurt Your Company"

-- Ina Fried, Senior Writer, CNET News

-- Chris O'Brien, Business Columnist, San Jose Mercury News (circ. 241,518)

-- Dan Patterson, Digital Audio Manager, ABC News

This 90-minute interactive call will give communications professionals new tips and techniques on how journalists and PR people have used Twitter to generate story ideas and buzz -- plus how they connect with sources to find stories on such networks as Facebook and LinkedIn. It will also address which media outlets are consistently posting links to their online news stories on Twitter. Here are some of the immediately applicable techniques attendees will cover in this audio conference:

--  Getting Started: How to find and contact journalists using Twitter and
    other social media
--  Jumping In: How to get started using Twitter and other social media
    for media relations and other essential PR initiatives
--  Inside the world of Twitter: Essential elements of using Twitter that
    will make your experience of Twitter more useful and valuable
--  How Twitter and other social media are changing the online world:
    examples of stories and trends that happened exclusively as a result of
    Twitter or other social media
--  The role Twitter, Facebook and other social media have played in how
    PR people and the media communicate during a crisis
--  Where social media is going in 2009 -- and why you must be there if
    you want to stay on top of emerging PR trends
    

Attendance at Bulldog Reporter's PR University audio conference costs $299 per telephone site. Participants in the 90-minute call will be able to pose specific questions for the panelists at several junctures during the discussion. Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or phone toll free: 1-800-959-1059.

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