TRANSPORT CANADA

TRANSPORT CANADA
Brampton - Flower City

Brampton - Flower City
Government of Ontario

Government of Ontario

September 18, 2009 15:12 ET

New Bus Rapid Transit Service Moves Forward in Brampton

Governments join together to break ground on transit line and unveil Zum brand name

BRAMPTON, ONTARIO--(Marketwire - Sept. 18, 2009) - Today in an outdoor groundbreaking ceremony, the Honourable Jim Flaherty, Canada's Minister of Finance, Linda Jeffrey, Parliamentary Assistant to the Ontario Minister of Transportation, and Brampton Mayor Susan Fennell launched the start of construction for Brampton's new bus rapid transit (BRT) service, and officially unveiled its new name - Zum.

Today marks the one-year countdown to the launch of service along Queen Street.

"Our government, under the leadership of Prime Minister Stephen Harper, invested in this project for several important reasons: to give residents in Brampton and its neighbouring communities more transit options, cut commute times and improve air quality," said Minister Flaherty. "With construction underway now, this project is helping stimulate the economy by getting the local community to work."

"The new Zum service shows that when we work together we can put more people onto transit while creating much-needed jobs across the province," said Parliamentary Assistant Jeffrey.

"Brampton is proud of its reputation for being a leader in public transit delivery," said Mayor Fennell. "Brampton Transit's new service - Zum - will link riders to key transit hubs within the city and throughout the Greater Toronto Area, and provide residents with a frequent, reliable and affordable alternative to conventional urban commuting. We are confident that Bramptonians will see Zum as the new way to connect with people and places."

The new BRT service will provide Brampton residents with a cost-effective alternative to driving while commuting within the city and throughout the Greater Toronto Area (GTA).

The Zum project will be delivered in two phases. The first phase will be implemented between 2009 and 2012 with service being provided along the following corridors:

- September 2010: Queen Street from downtown Brampton to York University;

- September 2011: Main Street from Sandalwood Parkway to Mississauga City Centre; and

- September 2012: Steeles Avenue from Shoppers World to Humber College.

The second phase will be implemented by 2021 with new service along Bovaird Drive from the Mount Pleasant GO station in Brampton to Airport Road and with extensions to the initial three lines.

The Government of Canada, the Province of Ontario and the City of Brampton are equal funding partners in this $285-million project. The Government of Canada is contributing a total of up to $95 million for both phases of this project. Up to $53 million in federal funding is designated for Phase 1 of the project, and an additional $42 million will be provided via a memorandum of understanding for Phase 2. This project is a part of FLOW, the Government of Canada's transportation action plan for the GTA, designed to reduce congestion, cut commute times, help clear the air and help drive the economy in the GTA.

The Province of Ontario has already advanced its contribution of $95 million to the City of Brampton to support the project. Ontario's funding was provided through the Move Ontario initiative announced in Ontario's 2006 budget.

The City of Brampton is also contributing $95 million towards this new service.

Brampton's new BRT system, launching in 2010, will further improve service along key, high-demand corridors, encourage increased commuter usage and connect residents more efficiently with transit networks across the GTA. For more information, visit www.bramptontransit.com.

For more information on Ontario's transit investments, visit www.ontario.ca/transportation-news.


BACKGROUNDER

INFORMATION ON FLOW AND OTHER TRANSIT PROJECTS IN THE GREATER TORONTO AREA

FLOW

FLOW, the Government of Canada's transportation action plan for the Greater Toronto Area (GTA), is designed to reduce congestion, cut commute times, help clear the air and help drive the economy in the GTA.

It consists of key transportation infrastructure projects that are being funded and built in the short to medium term. In most cases, the projects are being cost-shared by the three levels of government - federal, provincial and municipal.

The projects were selected following consultations with the Province of Ontario, mayors in the GTA, regional chairs, municipal councillors and various community groups.

This plan was developed to help enhance the quality of life for residents and help businesses increase efficiency by keeping people, traffic and goods FLOWing in the largest metropolitan area in Canada.

The FLOW transit infrastructure projects include the Brampton Zum project.

Brampton Zum (formerly AcceleRide)

This project involves the construction of a bus rapid transit (BRT) system along Brampton's key east-west, north-south corridors and provides a direct link to Mississauga, York Region and Toronto.

The Government of Canada has committed up to $95 million, while the Province of Ontario has already provided $95 million. The City of Brampton will fund the remaining $95 million in total project costs.

The project will be constructed in two phases. The first phase is expected to be complete by 2012 with three BRT lines (Queen Street in 2010, Main Street in 2011 and Steeles Avenue in 2012). The second phase will be complete by 2021.

Other GTA Transit Projects

Mississauga Transitway

This project involves the construction of an east-west dedicated bus right of way across the City of Mississauga between Winston Churchill Boulevard and Renforth Drive. This project will improve local and inter-regional bus operations across the City of Mississauga. A total of 11 stations will be constructed along the route.

The Government of Canada has committed up to $83 million to the project. The Province of Ontario has provided the City of Mississauga with $65 million through MoveOntario to support the project and has committed to providing an additional $48 million in Metrolinx investments. The City of Mississauga and Metrolinx, an agency of the Ontario government, will be responsible for the remainder of the project costs.

The project is expected to be complete by 2012.

Toronto-York Spadina Subway Extension

The existing Spadina subway line will be extended by 8.6 kilometres through York University to the Vaughan Corporate Centre.

The Government of Canada is committing up to $697 million towards the eligible project costs. The Province of Ontario provided $870 million through the MoveOntario trust for this project. The City of Toronto and Regional Municipality of York previously committed their contributions and are responsible for the remainder of the project costs.

The total cost of the subway extension is estimated at $2.6 billion; it is expected to be complete by 2015.

York Region Viva Phase 2 (vivaNext)

The Viva rapid transit system will be enhanced through the construction of dedicated BRT lane systems along the Yonge Street and Highway 7 corridors.

The Government of Canada has committed up to $85 million towards eligible project costs.

vivanext is a priority in Metrolinx's regional transportation plan for the Greater Toronto and Hamilton Area. The Province of Ontario has committed up to $1.4 billion to vivaNext through the MoveOntario 2020 initiative.

The first segments of dedicated lanes to be built are expected to be complete by the end of 2013. Construction of the remaining segments of vivaNext will be complete after 2015.

FLOW also includes three highway projects. The Province of Ontario determines the appropriate financing and delivery for:

- extending Highway 407 east to Highway 35/115;

- widening Highway 7 in Durham Region; and

- extending Highway 404.


BRAMPTON TRANSIT'S BUS RAPID TRANSIT (BRT) INITIATIVE

Zum Overview

Zum (pronounced "zoom") is a Brampton Transit initiative that will introduce Bus Rapid Transit (BRT) services along the City's key east-west, north-south corridors:

- Queen Street (Fall 2010): Downtown Brampton to York University

- Main Street (Fall 2011): Sandalwood Parkway to Mississauga City Centre

- Steeles Avenue (Fall 2012): Shoppers World to Humber College

Zum will advance the reliability, frequency and quality of Brampton Transit's overall service, and provide increased connectivity for residents within Brampton and throughout the Greater Toronto Area (GTA) with direct links to York Region, Mississauga and Toronto.

Branding

Zum replaces AcceleRide as the brand name of the BRT service. AcceleRide, however, remains the working title of the project as it was used to secure funding from the federal and provincial governments.

What Zum means: Unique to transit systems around the world and all products and/or services in general, Zum stands alone as a brand name thanks to its unusual spelling and sleek design. Zum literally means the sound of something speedy or fast movement. The tagline (or slogan), which is "See You Sooner!", addresses the benefits of connecting people and is a likeable twist on the familiar, while humanizing the service. The graphic represents speed, linkage and world-class style. Together, the brand name, logo and tagline create a fresh, cosmopolitan, world-class rapid transit service that quickly links users to people and places.

Why Zum is different: Zum will benefit from a wide range of transit priority measures that will allow the service to gain travel time advantages in mixed traffic, ensuring a frequent and reliable mode of transportation. Zum will feature enhanced, uniquely branded BRT vehicles and station stops. Zum will be a unique addition to Brampton Transit's overall service, but will not be a separate operating system.

Financing

The Government of Canada has committed up to $95 million, while the Province of Ontario has already provided $95 million. The City of Brampton will fund the remaining $95 million in total project costs.

The project will be constructed in two phases. The first phase is expected to be completed by 2012 with three BRT lines (Queen Street in 2010, Main Street in 2011 and Steeles Avenue in 2012). The second phase will be completed by 2021.

Brampton Transit Overview

Serving the city since 1974, Brampton Transit is one of the fastest-growing transit providers in the GTA. Moving more than 12 million passengers in 2008, Brampton Transit connects riders to major attractions and destinations in Brampton, and public transit systems in the GTA.

Recognizing the need for long-term transit planning, Brampton City Council approved the city's first Transportation and Transit Master Plan (TTMP) in 2004. This plan outlined a strategy for a balanced road and transit system to accommodate the city's future travel needs. Consistent with the TTMP, Brampton's conventional transit service was realigned in 2005 to operate on a more efficient grid-based routing system.

The TTMP also identified the need for a rapid transit service to be built within Brampton to meet the demands of the city's increasing population. The federal and provincial governments committed to provide up to one-third of total project costs, or $95 million each, towards the construction of a BRT service operating in mixed traffic, with limited stops and enhanced priority measures. The remaining third would be funded by the City of Brampton.

In May 2009, Brampton City Council approved the new brand name of the BRT service - Zum - and instructed staff to move forward with implementing the construction plans.

Launching in 2010, Zum will further improve service along key, high-demand corridors, encourage increased commuter usage and connect residents more efficiently with transit networks across the GTA. Since 2005, annual service improvements have been made to the existing system to prepare for Zum and ensure effective integration between conventional transit and bus rapid transit infrastructure. Zum's Queen Street line, which runs from downtown Brampton to York University, launches in September 2010. Lines along Main Street and Steeles Avenue follow in 2011 and 2012.

The City of Brampton continues to strongly support the vision for a balanced transportation system outlined in the 2004 TTMP. Building on that commitment, the City is currently in the process of updating the TTMP to address new planning initiatives and recent growth trends.

About Brampton: The 11th largest city in Canada, Brampton has a successful, well-diversified economy and is home to more than 8,000 businesses. The City continues to retain a Triple 'A' credit rating by Standard & Poor for the third consecutive year, reflecting its debt-free position, exceptional liquidity levels and excellent economy. The City's 2009 operating budget is $400.8 million and approved funding for its overall capital program stands at $700 million. Brampton celebrates its diverse population that represents people from more than 175 distinct ethnic backgrounds who speak over 70 different languages. Offering more than 6,000 acres of parkland, Brampton takes pride in being the Flower City of Canada and won the 2008 International Communities in Bloom competition. It is also the first city in the GTA and one of only 10 in North America to have been designated as an International Safe Community by the World Health Organization. For more information visit www.brampton.ca

Contact Information

  • Chisholm Pothier
    Director of Media Relations
    Office of the Minister of Finance
    613-996-7861
    or
    Chris Day
    Press Secretary
    Office of Canada's Transport Minister
    613-991-0700
    or
    Media Relations
    Transport Canada, Ottawa
    613-993-0055
    or
    Nicole Lippa-Gasparro
    Minister's Office
    Ontario Ministry of Transportation
    Toronto
    416-327-1815
    or
    Bob Nichols
    Communications
    Ontario Ministry of Transportation
    Toronto
    416-327-1158
    or
    Ian Newman
    Mayor's Office
    City of Brampton
    905-874-2628
    or
    Joanna Bailey
    Senior Advisor, Communications
    City of Brampton
    905-874-2837
    joanna.bailey@brampton.ca